Capitalism realized a while ago that a huge swath of young millennials and elder Gen Z are just broke enough to not comfortably start a family or buy a house but just flush with enough cash to fill the emotional holes left by shitty boomer parents with overpriced children’s toys.
https://bsky.app/profile/wapplehouse.bsky.social/post/3ly23expml22j
I would have been equally surprised that Star Trek was super-popular in 2025. How? In 1977 - I thought of the series as "really old". And it was in ~10 year old reruns after all. If I thought about "trekkies" at all - I surely thought of them as dumb dorks. Plus the first trek movie was two years away.