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So why did they win?
(lemmy.sdf.org)
The majority of Americans who voted, at least in the swing states, have voted for the republicans. Why? Do the republican policies reflect popular opinion? Or is it that their vibes are more aligned with the public? Or maybe people are worse off now than they were 4 years ago and are hoping to turn back time? As a non-american I don't quite get it. People must think their lives will materially improve under the republicans, but why?
I think you can go simpler than this, or rather I don't think fascism necessarily has broad appeal. It's the same take I have from when they kept trying to rail against "populism" At the end of the day when everything is fucked up but the system is "working as intended" people have a lot of motivation to want change. It may not be likely they'll get what they want but staying the course is pretty clearly a disaster.
Oh I just put in fascism to make it clear I don't think they will actually do anything good. They're not out and proud fascists.