this post was submitted on 24 Aug 2024
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Farrow & Ball paint names ‘normalise’ abuse of animals, says Peta (www.theguardian.com)
submitted 11 months ago by Emperor@feddit.uk to c/andfinally@feddit.uk
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Peta has urged the paint manufacturer Farrow & Ball to rename colours that “normalise exploiting animals”.

Citing the colours Dead Salmon, Smoked Trout and Potted Shrimp, Peta said in a letter to Farrow & Ball’s colour curator that “renaming animal product-monikered paints would be a fun way to appeal to more conscious consumers”.

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The letter also states that the colours Au Lait and Skimmed Milk White normalise the exploitation of cows, who on dairy farms are taken from their mothers within 36 hours of birth.

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Crediting Farrow & Ball for having a range that is entirely cruelty-free and mostly vegan, Taylor said that making these changes would “make the range even more inclusive”.

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[–] zero_spelled_with_an_ecks@programming.dev 14 points 11 months ago (4 children)

Who thought dead salmon was a good name?

[–] over_clox@lemmy.world 7 points 11 months ago* (last edited 11 months ago) (2 children)

Probably the person that sampled the color. Why call it for anything else than what color was sampled?

Dead fish pop up in some video games ya know, so do zombies and skeletons and whatnot. Why call a color anything other than what it is?

[–] TheOctonaut@mander.xyz 10 points 11 months ago (1 children)

If you're not familiar, Farrow & Ball is a trendy interior wall paint brand for posh people who like to initiate conversations by pointing out the quirky name of their overpriced paint. The name is part of the product being sold.

[–] fakeman_pretendname@feddit.uk 4 points 11 months ago

To be fair, these days they're all at it. For instance, Dulux has ones like "Poisoned Apple" and "Treasured Memory", and I'm pretty sure Wilkos used to have one called "Oaty Dreams".

[–] zero_spelled_with_an_ecks@programming.dev 4 points 11 months ago (1 children)

Why? Marketability. Sure, the color may match, but I wouldn't paint my walls with it.

On the other hand, I'd totally paint space orks snot green. But I don't think that's Farrow & Ball's market.

[–] over_clox@lemmy.world -1 points 11 months ago

Game / Video Production assets. I'd never paint my walls with any of those disgusting colors, unless it was for a prop set for a horror movie or something.

[–] Emperor@feddit.uk 6 points 11 months ago

I think a lot of their paint names are just to make people stop and go "wait, what now?" Then you look up their range and suddenly your walls are Wevet and your kitchen cabinets are Elephant's Breath. If nothing else it gives your colour choices a back-story that grey and darker grey wouldn't provide.

[–] Kaboom@reddthat.com 1 points 11 months ago

Names are hard, and it does look roughly the color of dead salmon