Sadly, the sociopath/idiotic formula does seem to resonate with the algorithms and/or the public. There is a local creator that I know to be a thoughtful, well-rounded person, yet they had to reduce themselves to a cartoon caricature in order to get traction. But that approach seems to have worked out for them, at least initially through Tik Tok and YouTube. Now I see them taking on increasingly sketchy sponsorships as their 15 minutes fades. And of course audience capture indisputably steers media makers into conspiratorial niches they can't escape without sacrificing views/payout. Authenticity be damned.