~~One RUMOR I've heard is so it looks like more people are registering with PSN, to make up for loss of PS sales?~~ Doesn't make the most sense, but I'm sure its a mixture of that and your data $$$
Edit: I'm sure they are using the increase of accounts to make theirs elves look more favorable. All around, it's shitty, and helldivers will suffer for it. Steam has already allowed refunds from countries that can no longer play.
I simply don't, and wouldn't trust Apple. They will tell you they are all about privacy, and happily sell your data behind your back. Just like any other company.