I generally agree.

That being said... All of the analysis, all of the sound arguments... They've already been made 1000 times.

This is different in the sense that it provides no explanation. Face. Word.

It's not anti republican. It doesn't induce shame in a reader simply for identifying as Republican.

There might be a subset of disillusioned republicans for whom this actually is actually a persuasive approach.

Edit: And I actually applaud whatever nerd realized that all the nerd talk has been had and was brave enough to try something else.

No one is hoping to sway Trumpists out of their foxholes. The fight is over swing voters.

In any constituency there are undecided voters who don't know who they'll vote for until election day. Since the US is a two party system I suppose they are a huge factor in the end result even though there might not be too many of them.