Just a reminder that they do this because SO many dumb motherfuckers lap this shit up. These are billion- (trillion-?)dollar corporations, they wouldn't do it if it wasn't profitable.

If you don't like being pandered to, stop supporting companies that do it... except then that would be seen as anti-LGBTQ, so good luck with that strategy!

On the one hand, I agree that corporate exploitation of Pride (like corporate exploitation of most things in general) is pretty gross.

On the other, it's kinda heartening in a weird way when these companies see LGBTQ+ people the same way they see everyone else. Granted, what they see them as is resources to be exploited and bled dry and then thrown away, but hey, to be honest, that's an improvement over how they used to see us.

Much worse seeing no pride merch at my local Target this year.

Corporations would hang you on a tree if it was accepted and profitable.

Which is worse? Target making their pathetic attempt to appear like they give a damn about oppressed groups or scrambling to appease nazis who worship a ‘businessman’?

Wouldn’t taking money from those filthy groomers (oh ye gods I hate that word from a party of child rapists) by tricking them into thinking they care be a good thing?