this post was submitted on 23 Aug 2026
178 points (99.4% liked)

United States | News & Politics

9429 readers
486 users here now

founded 6 years ago
MODERATORS
 

Paramount has come out swinging against a Friday screed from Mark Ruffalo, in which the award-winning actor accused moguls David and Larry Ellison of “powering some of the most destructive and inhuman forces in the world.”

A spokesperson for the David Ellison-run enterprise said the company is “troubled when antisemitic tropes are invoked in purported service of a business dispute. Words like ‘genocide’ and ‘apartheid,’ applied to a corporate transaction, aren’t just wrong — they’re a bridge too far, and they cheapen the very real suffering those words are meant to describe. This doesn’t deserve a response in kind — and to be clear, we don’t tolerate prejudice of any kind, against anyone.”

top 38 comments
sorted by: hot top controversial new old
[–] weps@lemmy.world 9 points 1 day ago

yeah yeah we know

genocide and apartheid are core to Israel's values and it's antisemetic to use those words

[–] GamingChairModel@lemmy.world 8 points 1 day ago

aren’t just wrong — they’re a bridge too far

Haven't the PR flacks learned by now to sound less obvious about using LLM generated text?

[–] Snapz@lemmy.world 14 points 2 days ago* (last edited 2 days ago)

A spokesperson for the David Ellison-run enterprise said the company is “troubled when

Name this fucking person, Variety? There needs to be more sunlight on the fascist PR people who write these statements. The "hands" and " mouths" need to wear the shame of their role in this as much as the prominent faces of the evil do.

Seriously, go try to find the name. It's hidden everywhere.

Lacking any direct attribution, Paramount's chief communications officer, listed as the company's spokesperson, is Melissa Zukerman - Your grandkids will one day work to hide the fact that they were related to you, Melissa.

[–] Mrkawfee@lemmy.world 52 points 2 days ago (1 children)

Larry Ellison is a fanatical Zionist and one of the biggest donors to the IDF. He now owns Paramount, CBS and US Tiktok.

[–] atomicbocks@sh.itjust.works 27 points 2 days ago

Paramount is owned by his son David.

Apples don’t fall far from the tree and all that though.

[–] crank0271@lemmy.world 80 points 2 days ago (4 children)

Words like ‘genocide’ and ‘apartheid,’ applied to a corporate transaction, aren’t just wrong — they’re a bridge too far...

Is this written by an LLM? Because whenever I hear "it's not just this, it's that" now, I think LLM.

[–] warbond@lemmy.world 28 points 2 days ago (1 children)

Nothing says, "I don't give a shit about you," like asking an LLM to respond for you. It's all just so over the giving top, it beggars belief.

[–] jpreston2005@lemmy.world 4 points 2 days ago

I was talking to this woman I was interested in. I related to her a mini existential crisis I was having because of climate change. She used AI to summarize why I shouldn't be so worried, and sent it to me. I just stared blankly at the obviously AI driven text for minutes before asking, "Did you... Did you come up with all that off the top of your head?"

mind boggling.

[–] aReallyCrunchyLeaf@lemmy.ml 18 points 2 days ago

This is 100% percent written by an LLM.

[–] glimse@lemmy.world 14 points 2 days ago* (last edited 2 days ago) (3 children)

I just don't believe any human would put out a statement with an em dash in 2026. It's the thing

[–] eldavi@lemmy.ml 8 points 2 days ago (1 children)

i started using them because of ai. lol

[–] frunch@lemmy.world 6 points 2 days ago (2 children)

Fighting fire with fire — i like it!

[–] glimse@lemmy.world 2 points 2 days ago

Where do you think it learned it from lol

[–] eldavi@lemmy.ml 2 points 2 days ago

you're absolutely right.

lol

[–] Maeve@kbin.earth 4 points 2 days ago (1 children)
[–] glimse@lemmy.world 1 points 2 days ago (1 children)

My hyperbolic analogy is a swastika. Sure, the swastika had been in use for 10,000 years before Germany existed....but a company probably isn't putting one on their letter head in 2026.

It's as iconic for AI slop as It's Not X, It's Y

[–] dreadbeef@lemmy.dbzer0.com 3 points 2 days ago (1 children)

to an untrained eye who hasn't read anything but internet posts, sure, but people use them in other places and that still carries on into internet prose sometimes.

[–] glimse@lemmy.world 1 points 1 day ago

Wow, what a douche way to insult someone. You think you have to be terminally online to be aware of the two biggest signs that text is from an LLM?

It's not the 2010s anymore, we've had LLMs posting slop for years now. Use your favorite search engine and tell me what the top result says. Probably the same as the Wikipedia page. Search your work email, there's a good chance you got the same tips from HR.

Knowing what it looks like isn't as niche as you're implying. And in the context of a public statement from a media company, an em dash SHOULD raise an eyebrow in 2026. Unless you think a human wrote this.

[–] BlameTheAntifa@lemmy.world 4 points 2 days ago

You will have to pry the em—dash from my cold, dead fingers. AI may take my job, but I will damned if it takes the em—dash from me.

[–] krolden@lemmy.ml 3 points 2 days ago

Complete with emdash

[–] Sandouq_Dyatha@lemmy.ml 42 points 2 days ago* (last edited 2 days ago) (2 children)

Gal Gadot is literally an IOF member and a propaganda piece, she is literally captain Israel

[–] Sandouq_Dyatha@lemmy.ml 12 points 2 days ago (1 children)

I just realized Gal Gadot plays Wonder Woman, a DC comics character... not a Marvel character...

[–] Viking_Hippie@lemmy.dbzer0.com 18 points 2 days ago

Still Genocide Barbie 🤷🏻

[–] AnUnusualRelic@lemmy.world 5 points 2 days ago (1 children)
[–] Sandouq_Dyatha@lemmy.ml 12 points 2 days ago (1 children)
[–] Hadriscus@jlai.lu 2 points 1 day ago (1 children)

Damn I knew about IDF... but they really have a literal occupation force named as such

[–] ignominous_wombat@lemmy.ml 8 points 1 day ago* (last edited 1 day ago) (1 children)

It's a nickname for the IDF that people came up with because they don't do much defending compared to the huge indiscriminate bombing campaigns and the organized settler colonialist raids of Palestinian (et al.) land.

[–] Hadriscus@jlai.lu 1 points 1 day ago

ok....... cheers

[–] originalucifer@moist.catsweat.com 71 points 2 days ago (1 children)

we don’t tolerate prejudice of any kind, against anyone, but murdering large groups of innocent people is ok by us.

FTFY

[–] danc4498@lemmy.world 17 points 2 days ago

Bro, what part of "corporate transaction" did you not understand! It's not about genocide. It's about stock prices.

[–] BigMacHole@thelemmy.club 48 points 2 days ago

It's ANTI SEMETIC to ~~LIKE Hitler!~~ ~~KILL people in Concentration Camps!~~ ~~HEIL Hitler!~~ NOT like Corporate Mergers!

[–] SeeMarkFly@lemmy.ml 33 points 2 days ago

Too big to fail is also too big to care.

You can tell when they get too big because they stop caring.

[–] Bluefalcon@discuss.tchncs.de 17 points 2 days ago

When you use "a bridge too far," you are tying people to railroad tracks. Or kicking indigenous people off their land in modern times. 6 in one half a dozen in the other.

[–] ClassIsOver@hexbear.net 16 points 2 days ago

I get three or four emails a week from Comcast asking me to take advantage of the free Paramount+ subscription that apparently comes with my internet. They're trying to force it so much.

[–] Lucidlethargy@sh.itjust.works 11 points 2 days ago

Fuck Paramount. Nobody should ever give them money again.

[–] disisdeguey@expressional.social 12 points 2 days ago

@geneva_convenience Shut the frack up Paramaount!

[–] DornerStan@lemmygrad.ml 3 points 2 days ago (1 children)

Cue Paramount gif from The Rehearsal