this post was submitted on 05 Jun 2026
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[–] moopet@sh.itjust.works 4 points 3 hours ago

I mean I'm early 50s, so a bit below one of their thresholds, but still in the "older gamers, 40, 50, 60..." bracket used elsewhere in that article.

I'm not sure what's underserved. There are shitloads of games out there that I'm happy to play. Sure, I'll nostaglia myself into a coma playing Infocom games in bed on my laptop. But I'll also sink hours into a good story or walking sim, the single-player campaigns of an FPS, a puzzle game or hell, I'll keep the kids off my lawn in Fortnite and have fun making them cry. How am I underserved?

[–] Sam_Bass@lemmy.world 3 points 3 hours ago

there aremore than enough games in circulation to keep retired people entertained forever

[–] YeahIgotskills2@lemmy.world 2 points 3 hours ago

Perhaps unusually, I plan to take up gaming when I'm older, having never seriously tried it. I'm 48. I work in IT and I'm a nerd for retro computing, but beyond 16-bit platform shooters and Lemmings, I have barely dipped my toe into gaming culture. At work, I feel like an Irishman who's never tried Guinness.

I've avoided it for two reasons. One is a mental block: a strange and unjustified prejudice against gaming culture. In 90s rural Scotland, where I was raised, you had to fight hard for your place in the social pecking order. I enjoyed football, but my friends were nerds, and I preferred their company to that of the jocks, so I chose my tribe early.

When puberty hit hard, I was already at a disadvantage by not being into sports. I loved my Atari ST, but I was socially aware enough to know that that definitely wasn't going to attract girls. Fortunately, I also loved music. Nirvana was getting big, and I was hooked. Drinking, smoking, and playing in bands were my thing, and they held strong social currency for a self-conscious kid.

As a result, an almost pathological fear of being judged kept me from getting involved. I missed the whole GTA thing and, except for a bit of Portal, never bothered with it.

I also know that I'm quite prone to addiction, so if I were into gaming, it would eat my life.

So, when I do finally retire and find I'm unable to do much, that's when I'll jump on. I'll be the oldest noob in town and I'm kind of looking forward to it.

[–] Tollana1234567@lemmy.today -2 points 7 hours ago (2 children)

i mean they are mostly played by younger people. old people dont seem to interested in playing games.

[–] nlgranger@lemmy.world 3 points 3 hours ago

They do play when given the opportunity, but they have different tastes and interests from the rest of the market.

[–] AlfalFaFail@lemmy.ml 3 points 4 hours ago* (last edited 4 hours ago)

The argument is they are played by younger people because they are designed for younger people. Older people, the ones coming into retirement age, grew up playing video games. They enjoy and value video games, but have slower reflexes and less time. Retirement solves the latter issue. From the article (emphasis mine):

"Developers have been ignoring older gamers for the same reason it took them decades to discover women," he says. "The industry has spent 40 years chasing the same narrowly defined audience because it was the safest bet, until everyone was chasing it. Imagine if Hollywood only made movies for 18-year-old men. That's roughly the bet games have been making.

"The opportunity is substantial. The 40+ segment in the US is on track to grow from $19 billion in 2022 to $43 billion by 2030, a 132% expansion at a moment when the rest of the industry is shrinking. These are players with the most disposable income, the longest gaming literacy, and the highest brand loyalty. They are also the least visible in the industry's dashboards because the metrics were built around younger players who compete frequently. Older lifelong gamers don't, but they keep playing, and they keep spending.

"What needs to change is the industry's mindset. An entire generation has now grown up playing video games and is ageing into a life stage where they have time, money, and the desire to keep playing. The first publishers to actually see this player will capture a structural advantage. The rest will arrive 10 years late, exactly like they did with women."

[–] ICastFist@programming.dev 4 points 14 hours ago (1 children)

Games are overwhelmingly made by and marketed to younger generations, argue analysts, while the older demographic is being ignored

They're busy playing the stuff of their young days.

Any game that relies too much on quick reflexes will usually not be good for older people. Easier difficulties can mitigate that somewhat. Turn based games are perfect for all ages, you can take as long as you want to think your stuff through. You don't need to make these games "for old people". I also remember seeing a video that talked about a 70yo man who began playing Asheron's Call (a 1999 MMORPG) with his grandson and really enjoyed the game, to the point he kept playing until it was shutdown for good.^[Found this massivelyop link, but the video is unavailable https://massivelyop.com/2017/01/11/check-out-one-of-the-oldest-asherons-call-players-in-all-senses-of-the-word/]

The industry has spent 40 years chasing the same narrowly defined audience because it was the safest bet, until everyone was chasing it. Imagine if Hollywood only made movies for 18-year-old men. That's roughly the bet games have been making.

True for big studios, false for indies, who, as always, prove time and time again that you can achieve success with "non standard" formulas, such as Balatro, Stardew Valley, Return of the Obra Dinn, Undertale (some survivorship bias is being applied here, lots of indies, even those that follow "standard formulas" more closely, fail to find success, even with good games)

There is a mismatch between the general investment in tutorials for the first few minutes, relative to where actually the player loss happens,

Make the fucking tutorial OPTIONAL and something you pick as an option in the fucking main menu. This isn't rocket science.

But that brings you down to other categories that have been growing, like cosy[sic] games, casual games, and retro. And retro has an advantage in that audience in that you don't need the latest [computer].

There is an important thing to keep in mind here: most casual games are predatory mobile shit. That market has been an absolute cesspool for something like 12 years now, which is almost as long as they existed. Yes, the games are "enjoyable", because they've been finely tuned to be as addictive as possible.

"Give me those 60 year olds who watched Star Trek the original series," he concludes. "Come on down, play Star Trek Online with me."

STO? Pass. Unless we can kill this dude:

[–] AlfalFaFail@lemmy.ml 2 points 4 hours ago (1 children)

Make the fucking tutorial OPTIONAL and something you pick as an option in the fucking main menu. This isn't rocket science.

The article isn't saying you lose players in the tutorial, you lose the much farther in when the level 9 boss too hard to beat for someone who stepped away from the game for 2 weeks.

A lot of people would probably like an optional tutorial, but it's not the point they are trying to make.

[–] ICastFist@programming.dev 2 points 1 hour ago

I understand that, but a lot of gamers can figure some games out without a forced tutorial. WASD movement, jump with space, crouch with control, sprint with shift, move camera with mouse, shoot/attack with left click, etc. A lot of designers/developers became so desperate with the possibility that their game might be "someone's first game of that type" that they choose to force everyone to play the tutorial right at the start, even players that finished the game and decided to start again, and leave it at that.

The tutorial as a main menu option fixes both problems.

[–] halloejsovs@lemmy.world 8 points 19 hours ago (1 children)

Bullshit. Plenty of games oldnpeople can enjoy.

Balatro

Stardew Valley

Peglin

New heroes of might and magic

XCOM

Civilization

Flight Simulator (plus a ton of all the other sim games on the market).

Man I've seen my fair share of old people rocking it to Best Saber and and Synth Riders. Just play on the right difficulty..

[–] radiofreebc@lemmy.world 1 points 14 hours ago (1 children)

My grandpa played Flight Simulator every day until he passed away at 100. He loved that game.

[–] halloejsovs@lemmy.world 1 points 8 hours ago (1 children)

(40m) It's funny, I haven't touched any of the versions since 5.0.

It looks so complicated nowadays.

[–] nlgranger@lemmy.world 2 points 3 hours ago

I played version 10 (FSX) back in the days and it had an excellent progressive tutorial. You can also set the realism level and you can select simpler propeller airplanes.

[–] mriormro@lemmy.zip 3 points 16 hours ago (2 children)

They can always go play LoL

[–] ICastFist@programming.dev 3 points 15 hours ago

Haven't they suffered through life enough?

[–] III@lemmy.world 1 points 15 hours ago

Can they, though? According to the article their dumb boomer brains can't remember how to play between gaming sessions. Does LoL give them a play tutorial every 15 minutes so they can enjoy gaming?

[–] Scotty_Trees@lemmy.world 5 points 18 hours ago

Did not read the article just saw the headline and thought that’s gotta be the dumbest thing ever that’s all.

[–] Rooster326@programming.dev 11 points 22 hours ago* (last edited 17 hours ago) (1 children)

They are making games for retirees

AARP.com has a long list of games, and all the leaderboards resets everyday at midnight.

My grandma, who has dementia, and severe arthritis, has an alarm to get up at midnight to go play the games so she can be #1. Every night. She loves being #1.

She's 82 years old. Just broke her hip for the 3rd time, and she asked if we can bring her laptop so she can play her games.

[–] Summzashi@lemmy.world 7 points 21 hours ago (1 children)

I'm gonna pwn your grandma no cap

[–] Shindo66@lemmy.world 1 points 13 hours ago

If i could introduce europa universalis to some old people who like history, it would probably ruin their lives...

[–] Ilixtze@lemmy.ml 1 points 14 hours ago

Old people games:

You mean like halo?

[–] cley_faye@lemmy.world 4 points 20 hours ago

I'm not sure having games made for you would be better than having games you can play. There's plenty of shit out there that's not marketed towards me anymore, but I still enjoy it. And yes, it's rarely AAA games. Even more enjoyable AND cheaper.

[–] Eh_I@lemmy.world 5 points 23 hours ago

Pretty sure my dad just wants to play Skyrim forever.

[–] grrgyle@slrpnk.net 1 points 16 hours ago

Kinda figured we'd just make games for eachother

[–] ZILtoid1991@lemmy.world 1 points 18 hours ago

I used to know an elderly gamer, he was very sad he no longer could play FPS and car racing games. He instead mainly played Heroes of Might and Magic and its clones.

[–] mavu@discuss.tchncs.de 2 points 21 hours ago (1 children)

EVE Online exists? (sorry! couln't resist, don't pod me!)

also World of Warcraft: Retired housewives

Call of Duty: Almost retired Mall Ninja Dads

Candy Crush: Actual Grandmas

conspiracy Youtube: Grandpas

[–] EncryptKeeper@lemmy.world 1 points 18 hours ago

Is there a WoW retired housewife connection I’m not aware of?

[–] sleet01@lemmy.ca 2 points 21 hours ago (1 children)

Uh, every sandbox vehicle construction game?

Every factory optimization game?

I had to quit playing most of them because they each one could count as a second job.

[–] derpgon@programming.dev 1 points 20 hours ago

Minecraft, Factorio, Satisfactory, Space Engineers, E.V.E, Terraria, Stardew Valley, Kerb Space Program, Don't Starve (Together), Dragon Quest Builders 1/2, No Man's Sky, Fallout 3/NV/4, Borderlands 3/4, Slay the Spite 1/2.

There are tons to games to last (the remaining) lifetime. Hell I would have enough with solely Factorio

[–] Etterra@discuss.online 24 points 1 day ago (1 children)

Yeah they have. They're the same fucking games as before. If you're not a gamer by the time you're over 65, odds are good that you're not gonna suddenly become one.

[–] Dearth@lemmy.world 5 points 20 hours ago

My 76 year old aunt is active in her local veteran's hall. One of the younger vets brought in a gaming pc and demoed some games. My aunt was stoked. She immediately got a discord account and is shopping new laptops so she can play some games.

If the old aren't gamers already, often having someone show them in person can flip that switch. Their meeting hall has a couple pc's available and they're talking about upgrading them for LAN parties.

Games are marketed at the young. But retirees have free time. Marketing games to older folks makes sense.

[–] sylver_dragon@lemmy.world 89 points 1 day ago (6 children)

I think it's pretty telling that so many of the people they talk to and a lot of the focus of the article isn't really about older gamers, it's about their money.

The opportunity is substantial. The 40+ segment in the US is on track to grow from $19 billion in 2022 to $43 billion by 2030, a 132% expansion at a moment when the rest of the industry is shrinking. These are players with the most disposable income, the longest gaming literacy, and the highest brand loyalty.

I'm in that "40+ segment" and I suspect part of the "problem" these companies face is that older gamers have seen the enshitification of so many of the brands we love. Our tolerance for bullshit is basically gone at this point. Micro transactions, season passes, fucking ads in games, all of that bullshit is a quick way to not get our money.

I also suspect "brand loyalty" is basically gone for the same reason. As a kid, I looked for the Electronic Arts logo. If I saw this logo on a game package, I knew I was looking at a good game. I haven't bought an EA game in years. I don't expect to buy an EA game any time soon and I basically ignore everything they do. Sure, if a trailer for Starflight 3 dropped, I'd sit up and take notice. I'd also expect it to be an enshitified mess wearing the skin of a beloved series to sucker me in, before pouncing on my wallet.

So ya, maybe just make good games and older gamers will inevitably buy them. I mean, Larian can pretty much say, "hi we're making..." and I'll have my wallet out and be pulling bills before they get any further. And maybe that's your "brand loyalty". Game companies who make good games and aren't private equity firms wearing the dead skin suits of brands we used to love.

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[–] TheGreenWizard@lemmy.zip 2 points 1 day ago
[–] EndlessNightmare@reddthat.com 26 points 1 day ago* (last edited 1 day ago) (2 children)

What makes a game "for retired people"?

What a silly premise.

[–] asmoranomar@lemmy.world 20 points 1 day ago (4 children)

Serious answer? By making a game that targets a vulnerable group that preys on loneliness and declining mental capacity. This speaks less about "what games would old people play and enjoy" and more about "how to leverage abusive techniques to maximize the extraction of wealth".

[–] III@lemmy.world 2 points 15 hours ago

They don't say this in the article...out loud. But it is mostly about how they have a large disposable income so it is 100% what they mean.

[–] baggachipz@sh.itjust.works 4 points 1 day ago

Candy crush is already a thing

[–] Yttra@lemmy.world 1 points 19 hours ago

Wait, but that's also young people!

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[–] sp3ctr4l@lemmy.dbzer0.com 24 points 1 day ago* (last edited 1 day ago)

Ok brb making a game about being a self righteous asshole boomer who is always correct and its actually everyone else's fault that he has no friends and his wife and kids dont speak with him.

Call it Boomer Shooter, but its not an FPS, its actually primarily a series of small adventure/puzzle levels with complex branching dialogue options.

You get points for shooting down ideas you either didn't think of first or don't like because they might imply that you aren't perfect.

The rules are made up and the points don't matter beyond a high score at the end of the bad ending.

The good ending happens when you don't get that many points, despite the game constantly handholding you and telling you thats what you should focus on.

There, enjoy your retirement.

EDIT:

The DLC will add the ability to play as a privileged white woman who gets points for morally policing everyone around her but herself, spreading misinformation, and guilt tripping people who trust her.

EDIT 2:

In case I'm not being clear enough, a Boomer that wants a video game for their enfeebled retired ass can fucking make it themselves, and/or possibly think about why it is the case that the industry has enshittified to the extent that it has.

Who is it exactly thats in charge of all these enshittifying gaming companies again? Oh right yeah, its your 401ks, teaching children how to gamble so that you can retire well.

I mean, it can't be that hard, right? To make a toy that satifies Boomers? Just bootstrap it yourselves, I'm sure you'll discover that if you just shake a few hands and burn a few hundred million dollars, it's just about showing up and doing the job well, or something.

... you want a Boomer game?

It already exists, its Candy Crush, its Words with Friends, its Scrabble Go, its Solitaire.

That's not even an insult, that's just literally market research data.

[–] Sarmyth@lemmy.world 9 points 1 day ago (1 children)

They're playing MMOs. I am currently playing a game with a group of people and the ages range from 35 to 80. Game has been operating for 24 years at this point. Several retired during that time.

[–] ViaGetty@lemmy.dbzer0.com 5 points 1 day ago (2 children)

And how has Eve been treating you?

[–] Sarmyth@lemmy.world 1 points 16 hours ago

FFXI in this case 😆

[–] Rooster326@programming.dev 1 points 22 hours ago

Worse than his boss but that's a given.

[–] Sauvandu60@lemmy.ml 9 points 1 day ago (2 children)

Why would retired people need their own video games?

[–] Rooster326@programming.dev 1 points 22 hours ago* (last edited 22 hours ago)

There are 2 groups. Retired "gamers" who will just keep playing what they have for their entire life.

Then there forced retirees like my grandmother. Dementia'd to holy fuck, and the arthritis has her hands looking like claws.

But they are making games for her.

AARP has a long list of games, and all the leaderboards resets everyday at midnight.

My grandma has an alarm to get up at midnight to go play the games on AARP.com so she can be #1. Every night. She loves being #1 nationally ranked.

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