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"Nobody's making games for the retired people" – The growing yet underserved market for grey gamers
(www.gamesindustry.biz)
This is a most excellent place for technology news and articles.
Serious answer? By making a game that targets a vulnerable group that preys on loneliness and declining mental capacity. This speaks less about "what games would old people play and enjoy" and more about "how to leverage abusive techniques to maximize the extraction of wealth".
They don't say this in the article...out loud. But it is mostly about how they have a large disposable income so it is 100% what they mean.
Candy crush is already a thing
Wait, but that's also young people!
Oof. I can respect your cynicism though.