Labour are been utterly ridiculous at the moment, reform are not inevitable, labour's handling of the situation has pushed people towards reform.
Starmer keeps dancing to Nigel Farage's tune, of course he's losing. Starmer is constrained by reality, Farage can say whatever the hell he wants regardless of how completely impractical it is. Why are Labour's strategists so stupid that they can't see that?
As soon as Labour got into power they started going on about small boats and the "immigration crisis" rather than pointing to all the benefits of immigration. The racists are always going to vote for reform but there's plenty of reform voters who are just misinformed, so why not attempt to educate them and demonstrate that just because Nigel says so, doesn't necessarily mean it's true. But noooo, apparently it's much better to just pander to the right wing end of the party, even though that's literally never worked. Larry the Cat could take over from Labour strategists and the quality of policies would go comparatively sky high.