this post was submitted on 02 Feb 2026
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Marketers and their bots have been using reddit to hype up brands. No wonder Reddit feels like shit these days.

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[–] Zink@programming.dev 31 points 12 hours ago (2 children)

Gross.

I continue to have my own little cognitive dissonance about the Fediverse:

The world needs more FOSS and information needs to flow in a decentralized, democratic kind of way.

Howeverrrrr.... Lemmy is awesome for we few that it clicks with. For the good of the users and especially the volunteer admins who run our instances, I am glad Lemmy is not the big glowing target that reddit is.

Maybe we just hang out and keep the lights on no matter whether it's for occasional lost Linux users or for when mainstream folks decide to ditch oligarch-tech en masse.

[–] Poojabber@lemmy.world 12 points 12 hours ago (1 children)

Lemmy has the feel to me that reddit did back in the day. I can only imagine as lemmy gets more popular and becomes big enough for big tech to take notice, that it will become consumed by the same garbage reddit has. Lemmy just isnt big enough yet for them to try and consume.

So for now Lemmy is great, but its only a matter of time before the turds find us here too.

[–] Fedizen@lemmy.world 5 points 11 hours ago

The federation will make lemmy a slippery target because as threads has shown us you can add a compromised server and people will block the instance or if it gets annoying enough admins will defederate it.

[–] bagsy@lemmy.world 1 points 11 hours ago (2 children)

This sounds bad, but once the teens and grandparents find lemmy, then its game over. It happened to facebook and it happened to reddit. The masses cause a sort of averaging out of content.

How do we keep the fediverse niche?

[–] 0x0@lemmy.dbzer0.com 4 points 11 hours ago

How do we keep the fediverse niche?

Selective federation with servers that only give accounts to humans?

[–] SpiceDealer@lemmy.dbzer0.com 1 points 11 hours ago

The decentralized model gives it a good head start against financial interest and populist mass adoption.

Didn't it start right as Helen Pao left?

[–] mickus@sh.itjust.works 2 points 7 hours ago (1 children)

If AI floods every single comment section, to the point the humaness of social media has been completely removed (which it is reaching that imo), how would it effect our consumption of it?

Looking at instagram, my feed is mostly meaningless garbage (which might be my fault to an extent), but what it has meant I simply don't find any reason to go onto it at all. Would this happen on mass if/when AI is so prevalent (lets say a 9:1 bot commenter to human commenter ratio), that we simply have no interest in it anymore?

[–] Obi@sopuli.xyz 1 points 5 hours ago (1 children)

Either that or folks will happily shovel the slop into their eyeballs and lose all critical thinking ability. It's a toss-up.

[–] glitch1985@lemmy.world 1 points 5 hours ago

lose all critical thinking ability

Are we already at this point?

[–] Xerxos@lemmy.ml 29 points 14 hours ago (1 children)

Oh, this is great.

Users noticed that Google had too much bad results because of SEO and spam flooded search results.

Users added "reddit" to their search terms, so they get results from reddit, where spam and astroturfing were... there but manageable.

Now the SEO people and advertisers target reddit with AI tools, until it is so enshitificated that we have to find something else (rinse and repeat)


"No, don't leave, we just finished saturating the space with ads!"

"Why do you think we leave?"

[–] criss_cross@lemmy.world 5 points 9 hours ago

I mean astroturfing reddit was never new. It's why /r/HailCorporate existed and tools tried to disenfranchise that sub so much.

It's just 10 times worse because of the phenomenon you described. It also doesn't help that reddit and walled garden social media killed traditional forums so you don't have those to index anymore either. You either have SEO garbage sites trying to bombard you with ads and referral links, links to a walled garden you can't actually see, or reddit posts.

It's a cycle that's bound to repeat, especially with AI. Because that's how MBAs and snake oil salesmen get money, by ruining communal spaces.

[–] TheObviousSolution@lemmy.ca 10 points 14 hours ago

Reddit right now is banning any criticism of ICE. Reddit covered up for Ghislaine's account (maxwellhill), even though they've attended very public events with her as CEO Ellen Pao revealed, and they have narcissistic megalomaniac psychopath Jibberish (deliberately mistyping) who has trained decades on how to be the best psychopath they can be on social manipulation MMOs also heading and manipulating their "conservative" subreddit, who subscribing to also seems to be a flag within the system to begin showing you subs engineered to manipulate you with their messaging.

[–] drath@lemmy.world 12 points 15 hours ago

Plot twist: They did not build shit, the text is generated by AI, and whatever they do is still done by third country workers.

[–] TheSeveralJourneysOfReemus@lemmy.world 35 points 18 hours ago* (last edited 18 hours ago) (2 children)

The linkedin writing format must be banned, exhausting, unreadable and way too self important. It's not a haiku write like a normal person you lunatic. Also these bots are destroying public forums, don't expect any praise from me.

[–] UnderpantsWeevil@lemmy.world 21 points 17 hours ago (2 children)

Lemmy just BLEW AWAY the LinkedIn Writing Style.

A few simple witty posts have utterly upended how we communicate on the internet.

Normal Users:

  • Post replies

  • Up and Downvote

  • Embarassingly minimizing the display when your boss approaches the desk.

And maybe that works for normal online interactions.

Sure, it's fine if you're an entry level Lemmy user

But you'll never change the culture of the internet.

So we came up with

Something that's

Even better than

What we used

To post like

Before

We first started using

This online

digital service

For posting our

Thoughts to

Other

Pe

ople

It's called memes.

[–] NotBadAndYou@ttrpg.network 7 points 17 hours ago

Decent chance that post was written by AI as well. Or it was a marketing copywriter. Either way it wasn't written by a normal human.

[–] gmtom@lemmy.world 40 points 19 hours ago (5 children)

Anyone that works in marketing needs to be flogged in the streets for their crimes.

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[–] Zamboni_Driver@lemmy.ca 3 points 11 hours ago

This person is late to the game. Reddit has been like this for years.

[–] Auster@thebrainbin.org 2 points 10 hours ago

In line of SEO, it makes me think, with how the fediverse works, it could end up being a search engine of its own. Including, I may add, for external contents as tracking bots are made. Quite an interesting realization.

[–] prole@lemmy.blahaj.zone 63 points 21 hours ago (3 children)

God, I just hate the way these people fucking talk. Everything is a bulleted list and sentence fragments.

[–] kahnclusions@lemmy.ca 46 points 21 hours ago (1 children)

100% written by an LLM. They always use this tone and it’s infuriating.

[–] bytesonbike@discuss.online 12 points 18 hours ago

People who abuse GenAI no longer can tell when the shit they post look like GenAI. They only talk to AI so it looks normal to them.

[–] Munkisquisher@lemmy.nz 20 points 21 hours ago (3 children)

That's one of the signs of LLM output, take any idea and have it flesh it out into short article. It'll bullet point the crap out of it

[–] greybeard@feddit.online 1 points 8 hours ago* (last edited 8 hours ago)

It comes from marketing copy. Same with the emdash. My company has a style guide for marketing material and it calls out using bulleted lists and em dashes exactly how AI does it.

[–] prole@lemmy.blahaj.zone 17 points 21 hours ago (1 children)

Yeah, but even when it's not an LLM, they type like this now

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[–] Avicenna@programming.dev 11 points 16 hours ago

here is to hoping that lemmy never grows

[–] InFerNo@lemmy.ml 6 points 14 hours ago

Reddit is the new Facebook. Kids don't think it's cool so they avoid it. Got this first hand. It's got a big userbase so it'll take a while to topple, but they probably already know this and will squeeze everything out of it to the last drop.

It used to be a place I could turn to to get some real reviews, in sofar that it ruined google, and now I can't trust any of Reddit's content anymore because of things like the OP.

[–] lechekaflan@lemmy.world 5 points 13 hours ago

In any case, fuck spez.

[–] lechekaflan@lemmy.world 25 points 19 hours ago (2 children)

More than a decade and a half later and pretentious SEO fanatics still fucking make my eyes roll.

[–] lightnsfw@reddthat.com 8 points 18 hours ago

Never forget that the morally correct thing to do if you happen to meet one of these people it to punch them in the mouth.

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[–] Snazz@lemmy.world 16 points 18 hours ago

What a self report. This guy is complicit in turning the age of information into the age of propaganda.

[–] Archon_Warslut@lemmy.world 1 points 10 hours ago

reddit banned me, so i upvoted this post

[–] Mniot@programming.dev 35 points 21 hours ago (2 children)

The turbo-hell part is that the spam comments aren't even being written for humans to see. The intention is that ChatGPT picks up the spam and incorporates it into its training.

I worked at a company that sold to doctors and the marketing team was spending most of their effort on this kind of thing. They said that nowadays when doctors want to know "what should I buy to solve X?" or "which is better A or B?" they ask ChatGPT and take its answer as factual. They said that they were very successful in generating blog articles for OpenAI to train on so that our product would be the preferred answer.

[–] jmill@lemmy.zip 19 points 20 hours ago (2 children)

My god. Somehow I hadn't thought of doctors using LLMs to make decisions like that. But of course at least some do.

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[–] AllzeitBereit@feddit.uk 208 points 1 day ago (31 children)

It'll happen in the Fediverse too.

[–] DarkSideOfTheMoon@lemmy.world 1 points 5 hours ago

I know fediverse. Weds users and visibility but with all happening I wish it was disable to every crawler/bot

[–] brendansimms@lemmy.world 11 points 18 hours ago

Not if you use NORD VPN ™, fellow human. NORD VPN ™ guarantees filtering of astroturfing comments made by LLMs! Thats right - NORD VPN ™ does the following:

  • Filters out comments made by LLMs
  • Does not sell your data
  • Filters out comments made by LLMs
[–] SpaceNoodle@lemmy.world 139 points 1 day ago (22 children)

People downvote me when I say it. That's all cope. We're not wrong; if and when this goes mainstream, it'll attract the same bad actors just as heavily.

Of course, there are surely already a few here testing the waters.

[–] e8d79@discuss.tchncs.de 62 points 1 day ago (1 children)

I think there are some differences that make the fediverse more resilient to this. For example, the absence of cumulative account karma keeps out the reddit style karma farming. The ability to ban whole instances also makes it easier to kick out bad actors. Instance admins could also implement their own rules like switching to an invite based system to reduce bot spam. Also it seems to me that reddit is actively encouraging this kind behaviour to inflate their user statistics and there is no incentive to tolerate this kind of spam for a fediverse server admin.

[–] hypnicjerk@lemmy.world 27 points 23 hours ago (1 children)
  1. karma is meaningless to seo outside of account restrictions. the people doing this as a job aren't doing it for imaginary internet points

  2. it doesn't matter what individual instances do as long as the largest ones have open signups

[–] mapto@feddit.bg 2 points 7 hours ago

Yet you didn't respond to the point that makes the difference:

reddit is actively encouraging this kind behaviour to inflate their user statistics and there is no incentive to tolerate this kind of spam for a fediverse server admin

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[–] Mulligrubs@lemmy.world 11 points 19 hours ago (3 children)

This doesn't explain why Reddit has decided that I need multiple Hindi sub referrals every day.

Years and years of data regarding me, zero Hindi, zero Indian, zero interest, AND YET here's another suggested Hindi sub! Fantastic work.

But the Jesus ads sealed the deal, adios Redditto

apologies for my off topic ramble, but I feel better.

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