this post was submitted on 28 Jan 2026
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"DEI only improved things" at Ubisoft, says former employee "stunned" at "misinformation" claiming diversity, equity, and inclusion to blame for Assassin's Creed studio's drop in share prices (www.gamesradar.com)
submitted 1 day ago by alessandro@lemmy.ca to c/pcgaming@lemmy.ca
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[–] VitoRobles@lemmy.today 23 points 18 hours ago

Oh, tell me how DEI led to a pro-AI stance/pro-NFT stance?

Tell me how DEI led to all the sexual harassment and bullying from the CCO and vice presidents. Did diversity do that?

Did DEI kick off the "Get comfortable not owning games" quote?

Is DEI in the room and one of the main voices to shut down servers to The Crew, where you couldn't even play Single player anymore? And they then removed it out of everybody's library?

Is DEI why the past 15 years of Ubisoft games come off like a checklist of features? Just massive maps of repetitive tasks from all their games?

[–] RickyRigatoni@retrolemmy.com 36 points 19 hours ago (1 children)

Ubisoft isn't bad because of DEI. They are bad because they are bad. It is that simple.

[–] Quill7513@slrpnk.net 8 points 18 hours ago

they just hope they can get gamers (derogatory) to blame ethnic minorities, queer people, and women because Ubisoft is betting they already hate them.

gamers (nonderogatory) like you know the truth. ubi has been making map slop for over a decade now. the only people to blame are the bean counters who refuse to ever take any risks. meanwhile the creative people who have ever made anything worth playing through ubisoft are expected to keep making the same game over and over

[–] red_tomato@lemmy.world 66 points 1 day ago

Ubisoft failed because they expended all goodwill of their fan base by releasing half finished games plagued with micro transactions.

[–] Arcane2077@sh.itjust.works 65 points 1 day ago (1 children)

Good luck explaining DEI to a gamergater. Coming from a Ubisoft employee, no less. There ain’t a chance in hell

[–] lath@piefed.social 28 points 23 hours ago (1 children)

They'll say the employee has coloured hair and should be fired, then banned from making games.

If you want to self-harm, go to Highguard steam discussions. Pick any topic with plenty of replies and emojis, it's just mind numbing. Devastating really.

[–] DragonTypeWyvern@midwest.social 1 points 4 hours ago

Why self harm when you can get even instead?

[–] Midnitte@beehaw.org 19 points 20 hours ago

Your telling me having a diverse group from which to pull ideas and solutions was good?

[–] 13igTyme@piefed.social 27 points 22 hours ago

Ubisoft has been garbage for 15 years. Injecting diverse ideas and perspectives likely kept it barely alive for the last 10.

[–] Fizz@lemmy.nz 24 points 1 day ago (1 children)

That employee really didnt need to say that, no one with a functioning brain thought DEI was behind it. That comment is just more fuel for the fire as people are going to use this as proof it made things worse.

[–] umbrella@lemmy.ml 5 points 18 hours ago

i have a feeling those kind of people would blame "dei" regardless.

[–] Herr_S_aus_H@lemmy.zip 9 points 21 hours ago

Ohh, gamers will have such a grown-up response to this.

[–] LiveLM@lemmy.zip 8 points 21 hours ago (1 children)

Well, it isn't disinformation, it's propaganda

[–] jerkface@lemmy.ca 1 points 19 hours ago

What do you mean? Of course it is.

[–] Kyrgizion@lemmy.world 10 points 1 day ago* (last edited 1 day ago) (1 children)

Nothing wrong with DEI, although Ubisoft has always laid it on thick with their pre-game "this game was developed by a multicultural, multi-anything blablabla" messages.

Like, I don't care about that at all. Give me a quality game, I promise I will never give a crap about the skin tone, religion or sexual orientation of its creators. That's just not my fucking business.

Anyway, I don't think DEI killed Ubisoft. Terrible leadership and total lack of vision did that.

[–] dukemirage@lemmy.world 19 points 22 hours ago (1 children)

IIRC this message was first used in AC1 and it felt right at the time because of the respectful approach to a (more or less) realistic historical setting made by a bunch of Canadians in a time when no one expected much of video games in terms of cultural respect.

[–] cybernihongo@reddthat.com 1 points 20 hours ago

Yeah. Basically as a way of saying that they've done the research, and also so you don't go on the offensive when those "pieces of Eden" come into play.

[–] Randynippletwist@lemmynsfw.com 1 points 19 hours ago

So like the decisions on who they hired to make games and company policies in general?