Its hard to break into peoples minds with no advertising budget.We can't tell people on reddit about Lemmy because reddit bans your account.
Lemmy got a ton of traffic after the api black out and it did an incredible Job at retaining a lot of those users. There were 200k active users and Lemmy was much more unstable at the time. Active users did fall off as expected but 50k stayed for 2 years. Thats great in my opinion. If we had another migration wave I reckon the retention would be even higher.
For someone to switch from reddit to Lemmy three things need to happen
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They need to know it exists
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They need to dislike reddit or centralised corporate controlled social media on an ideological level.
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They need something disruptive to happen. Either a ban or a change they dont like.









Thats a slop study through and through