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Unity launches Walmart SDK to "seamlessly integrate products" into games
(www.gamesindustry.biz)
this post was submitted on 26 Jan 2026
162 points (99.4% liked)
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I love how after seeing Godot's relentless pace of new, highly requested features, Unity went "hmm let's make it even easier for companies to cram in app purchases into their software"
At this point, Unity is just a corporate game engine...
But ... but literally nobody wants this. Nobody. Even the people who created it went home and gave themselves an uppercut.
Peak unity.
Might have been cool if they provide 3D models, but it's just an affiliate marketing SDK.
Having free access to 3D models of real world objects might even worth the interaction.
The firm said the SDK helps gamemakers bring real-world products into gameplay, "bridg[ing] the gap between virtual gameplay and real-world retail" and permitting players to link their Walmart accounts and complete secure purchases without leaving their game.
So it's just direct integration with a fulfillment platform to ease merch transactions?
... dafuq?
So you can VR wallmart?
There's already a Walmart in Roblox
There's one in tear down as well but the advantage of that is you can blow it up. Or rip it apart with a hurricane. Or nuke it.
Teardown is so fun. Haven't finished the story, but I love fucking around with the workshop maps and crazy mod tools/weapons.
As someone who has way too many prop and item add-ons for GMod, I kind of agree.
I'm a sucker for admiring highly detailed objects. I've wanted to get HL: Alyx for a long time so I could just look at everything up close
HL: Alyx was worth getting a roomscale VR setup.
I want to do it right when I get it. I want to be able to use all my fingers and just be in the world
Make sure you get the Index controllers. 100% designed for them, and they make interscting with objects so much more natural
If you havent already made the switch to Godot, now is a good time
I have my own game engine.
Damn you've been working on that for 10 years, mad respect!
Got any demo games or finished products? Would love to see what it's like in action.
So far, there's a snake game, but I'm also working on an Asteroids clone at the moment called Asteroidfields, besides upgrading its editor to the current API version. Do note that those 10 years weren't a full-time job.
Create some reality in your game! Add some Ads!
It‘s worse than ads. It‘s teleshopping for games. Like the purse of an NPC? One click buy the physical version.
Finally! Do you know how long I've been wanting a human leather hat after seeing my colonists wear them in Rimworld?
I will never buy a game that incorporates this trash.
walmart gamers unite!
hop on your fatty cart, lets go!
Is that UK law still in place where product placement is illegal?
I guess we will have to play UK versions in the future. Or petition the EU for a similar law
Product placement has never been illegal in the UK, and we don’t have Walmart anyway, so the functionality would be useless outside the US.
They have Walmarts outside the US. Also it would be silly to build in the UK... Because they also own 10% of ASDA in the UK. Which are essentially super stores like Walmart.
You probably still have Heinz ketchup and Coca-Cola. It's not that useless