191
Unity launches Walmart SDK to "seamlessly integrate products" into games
(www.gamesindustry.biz)
this post was submitted on 26 Jan 2026
191 points (99.5% liked)
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Is that UK law still in place where product placement is illegal?
I guess we will have to play UK versions in the future. Or petition the EU for a similar law
Or not allow the game internet (crack it if it insists).
Product placement has never been illegal in the UK, and we don’t have Walmart anyway, so the functionality would be useless outside the US.
They have Walmarts outside the US. Also it would be silly to build in the UK... Because they also own 10% of ASDA in the UK. Which are essentially super stores like Walmart.
You probably still have Heinz ketchup and Coca-Cola. It's not that useless