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ChatGPT, generate for me a press release that will excuse the firing of another 10,000 employees.
Gamers love it when games are cancelled!
Don't forget value-creation and growth! It's what gamers crave!
Only way to get AAAA games. Makes sense!
AAAA games are the best! I love squeezing through a narrow vertical crevice, it's such a riveting gameplay mechanic!
Ubisoft founder and CEO, Yves Guillemot, said the company must pursue a "radically new" value-creation model and become a more "gamer-centric" organization to find its footing in an increasingly competitive and selective triple-A market.
Good! Realizing it needs to be about the gamer again not just shareholder value.
"The new operating model will further empower the execution of the Group's strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI," reads the document.
Oh god damnit nevermind, the boycott continues
“The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.
I can't 😂😂😂 This is so funny, OMG… I swear I'd retire if my job is to write comedy. There's no topping this shit… it's like an absurdist Tim and Eric sketch 😂
I honestly don't know how they're so disconnected from reality. To in the same statement within 2 paragraphs say they both want to be more focused on the gamer, and immediately then say "More GenAI, more recurring payments, more Games as a Service". I just, I don't know man. I don't want layoffs but man they really just don't get it do they?
Yeah so, we know gamers have hated our stuff because of these horrible shitty practices - but, and hear me out, what if we did that stuff even more, don't even mention things like great stories and fun worlds or anything gamers have been asking for, and also laid off most of our staff and forced return to office too?
They do want to be more focused on the gamer. That is, more focused on how to extract as much money from gamers as possible with as little work on their end as they can get away with.
Yeah that company is cooked. They likely won't last another decade and are going to make moves to look enticing for a buyout and pad the CEOs golden parachute. Fuck them and their millionaire management who are disconnected from reality and destroyed the careers of many creative people they fired under their feet.
I think this thing with Tencent is the only buyout they're going to get.
The publisher is restructuring around five 'creative houses' by implementing cost-cutting, project cancellations, and a return-to-office mandate.
"We'll become gamer-centric by fucking our employees even more"
Literally the only way to do this is fire the first 3 or 4 levels of upper management.
video game company wants to become more gamer friendly
Wait what? Isn't being gamer centric what making video games is about?
Nope. Konami became gambler centric with pachinko and if I remember correctly Ubisoft previously announced they were going all in on Blockchain.
Some much "corporate speak" in the quotes from the Ubisoft CEO. Almost reads like random gibberish.
The beginning of the end of Ubisoft.
I'm glad the devs of Clair Obscur got out of this and did their own shit.
Cancelling Beyond Good & Evil 2 for a 13th time, huh?
Maybe Ubisoft should restructure itself out of existence.
Gamers want AI, right?
/s
I want AI in games; Actual Innovation!
And ten tiers of UPlay subscriptions!!
I'm actually not sure I can afford to keep playing "buy an indie game every time Ubisoft does something evil or stupid".
But I'm down for a few more rounds, at least.
Ha.. ha...hahahahaha... Yeah right.
So Ubisoft dumped their entire C suite, starting with their CEO? Well I can only applaud that, that a CEO, known for not giving a shit about gamers, finally decided that he was wrong and decided to do the right thing! Kudos!
The only way he could have done it better was to take the samurai way out, but yeah, that won't happen...
/S needed?
LMAO The only way they could truly be gamer friendly is jettisoning the inept CEO and Executives, hiring individuals to fill positions of power that ACTUALLY understand what gamers want. One of the core problems that Ubisoft has is they are so out of touch with what gamers want and need from their games! All this restructuring, RTO mandates, and other cost cutting strategies is just going to fuck them up even more. The good news is, we might get more talented former Ubisoft devs making amazing games and Ubisoft itself ceases to exist as a company.
"How to own multiple cool and successful IPs and still fail"
They are chopping the development teams and titles up into convenient bite-sized chunks. Ubisoft will hang onto the large titles in the Vantage Studios vertical, and the rest will be spun off or sold off. Any spun off studios will be saddled with crippling debt.
Classic publicly traded company using "reorganisation" (read: layoffs) to trick shareholders into thinking they are turning things around by simultaneously reducing costs and shifting blame for past failures of leadership.
The next step is a super safe release, like a remaster of one of their top selling games, followed by an announcement of a new entry in one of their most popular series. Line goes up. Ubisoft is back! Hire more developers, open a new studio (or buy an established studio), resume enshittifying. Rinse and repeat.
I have played these games before.webp
Farcry 3 remastered incoming
A gaming company is... Let me read that again... Focusing on games?
Nope! They're focusing on GaaS and generative AI.
They are fully cooked. Now they're working on being over-done.
Oh yeah if that's the focus they should quit while they still got cash.
but i thougt everybody loved ac shadow ? what happened ?
Yeah, I thought they were boasting about how successful AC Shadows and Star Wars Outlaws were?