movies

Spectre tried to have a lot of twists, none of which worked.

Spoilers for Spectre going forward. First the film pretended that Waltz wasn't Blofeld, he was some other character. He looked like Blofeld and acted like Blofeld, but he was someone else entirely. Then the movie happens and guess what... He was Blofeld. Second, they made Blofeld his secret brother for some reason. I think everyone enjoyed Skyfall and it was a fun little peek behind the mysterious "James Bond" figure, but it was also a risk. Skyfall was just so well told that it largely worked. So they tried again, but it was just silly. Remember James? Your long lost secret adoptive brother that you forgot? It was like a soap opera. Finally we're going to recon all the previous films and say that Blofeld did it all. Maybe if they had told that story better it would have worked, but it just came out silly.

I think if you want to do Blofeld, especially as the Craig serries was full of origin stories, you have to introduce or hint at him much earlier.