Fungible, portable, valuable. Gold isn't a scam, as far as the concept of wealth and hierarchy isn't a scam.
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It's... Not really a scam so much as a thing for weird cranks who think the apocalypse is coming. If you have gold then you have gold. And gold will likely hold its value for a long time because it's a rare resource. Unless we find some alchemy that turns common materials into it, it will likely stay that way. So if you buy gold at market value then you can always sell it later at market value, and that market value is almost guaranteed to be higher than when you bought it.
The people who are really into it though are the weird cranks. And I'd imagine certain stocks or even bonds are arguably better returns in the same time span.
Not to be contrarian, but please don't say gold is almost guaranteed to go up... There have been times in the 1900's where people lost in gold massively and didn't recover for decades.
It HAS been a good investment in the last while, but it may have been just luck.
Plus, at the price it's at now... I kind of fear buying it.
I looked into it as well but in the end went with a Gov Bond ETF instead.
Edit: typos, I have feet for hands
Gold is only as valuable as people deem it to be. It's a solid investment because it doesn't suffer from things like inflation or short sellers. Gold is like a treasury bill in that you're not going to make a bunch of money short term, but you can be relatively sure you won't lose you investment long term. I heard something about a decade ago which still holds true: as long ago as the Roman empire, an ounce of gold was worth enough money to get you a top quality outfit including top quality sandals (shoes) and still leave enough for you to get a top quality meal. Will you get those things with gold in an apocalyptic situation? Nah, but assuming human civilization continues to survive, you can expect the value of gold relative to products and services to stay strong while currencies lose value.
You can short gold ETFs. Gold is highly speculative and has crashed taking decades to recover (~1980-2005). It's basically boomer-bitcoin.

Would you trust this guy's advice?
I'd chop off my own dick if whatever thing is told me to do it
If you invest in gold that is not physically in your posession, then yes.
If society breaks down, who is going to honor that piece of paper that claims you own gold in some banks vault? You don't even know where that gold actually is...
I am not sure how useful owning the actual precious metals would be in a societal collapse. It's going to lose value quickly. It would take probably 5-10 years before some rich rober baron decides to make a market for it where it gets a decent trade value again. An Oz of gold is going to mean a lot less to me than box of bullets or some chickens, unless I can find someone to give me a ton of that stuff in trade before my family starves I am going to take the chickens.
Much more useful in a hyper inflation scenario.
In a societal collapse, it will be rather worthless, yes. But in an economic collapse, it probably retains more value than paper money or stock options. Property, of course, is premium. If you can uphold claims to it...
Also a in a societal collapse markets will reestablish themselves relatively quickly so if you have a trade good like gold, copper, or silver you could probably use it as a solid liquid asset. Mind you I'd say a 1-2 year minimum for markets to reestablish themselves so you have to survive that first. Also you will be at the mercy of the merchants and tradesmen regardless.
Societal collapse? No gold won't save you. Tools and how to use them will.
Maybe during hyperinflation though.
Gods not a terrible investment but it doesn't have a short term ROI just a REALLY long term one.
I hate Bitcoin but its probably a better investment (and just as useful) than gold.
I'm a fudd though and ONLY buy stable stocks that yield reliable dividends though. ETFs, S&P stuff.
I feel like silver is a more practical apocalypse metal than gold because of its anti bacterial properties. Even if you can't turn it into surgical tools you can use it to help preserve drinking water.
If they ever get around to capturing an asteroid to mine, your hoarded gold will suddenly be worthless.
Short answer: Yes.
Long answer: Yes. Tune all of that nonsense out… But don’t fret if you own a tiny bit, either.
I kind of like Warren Buffet’s ramblings on it:
Gold gets dug out of the ground in Africa, or someplace. Then we melt it down, dig another hole, bury it again and pay people to stand around guarding it. It has no utility. Anyone watching from Mars would be scratching their head.
You could take all the gold that's ever been mined, and it would fill a cube 67 feet in each direction. For what that's worth at current gold prices, you could buy all -- not some -- all of the farmland in the United States. Plus, you could buy 10 Exxon Mobils, plus have $1 trillion of walking-around money. Or you could have a big cube of metal. Which would you take?
Gold has utility. Every circuit board uses gold.
Same with germanium.
And boron.
…I was gonna say I wouldn’t want a giant cube of boron. But actually, I kinda do?
only a complete bidiot or bignoramus wouldn't
I feel like you could still do very well in life if you controlled literally all the gold in the world, but also he is Warren Buffet and my current wallet is one that I found on the ground, so I am willing to defer to the experts here.
(NB, the wallet was empty, I'm no savage)
Generally speaking, precious metal commodities are a hedge investment; they aren't a primary investment themselves, but they're a hedge against a loss in value of other investments, like stocks or bonds. If you are investing in gold as a hedge against inflation wiping out stock market gains, then yeah, it's pretty solid. You probably don't want to hold on to it forever though; if you'd bought gold just prior to Carter taking office and the stagflation of the late 70s, you be pretty much break-even with things like index funds.
As far as total societal collapse, you would need to have the physical bullion, not just have precious metals in your investment portfolio. And even then, gold might not have a ton of value in a subsistence society. People might trade for it, but if I had food to trade, I don't think I'd be trading for gold, since I can't eat gold. The people that will clean up in a subsistence environment? The Amish.
In a societal collapse your best investment is between your ears. If you can build/grow/... things you don't need to worry about losing value.
Gold is not going to save you. I'd we get to the point that gold becomes currency again, that will be the least of your worries. Those are just prepper fantasies.
If you are considering investing in gold as an asset, sure that's legit.
The thing about gold is they are always mining more of it, not great for long term value
There isnt much actually left and it becomes more and more expensive to mine.
Not that I agree with the specific numbers in this infographic (I have seen estimates between 20-40% remaining) but it illustrates my point. The right cube would be bigger, but not as big as the already mined cube on the left if you included all the gold estimates in total.

In the event of a collapse like you describe, I'm going to need something I can eat or wear, something tangible I can trade. If you can get enough people together that agree gold is a valuable bearer instrument then you've got a government. That's not really a collapse.
When the world collapses, nobody's going to care about gold.
Stock up on bottlecaps instead.
In case of complete societal collapse ? Yes.
But if you have to flee from your homeland, gold is a universal currency.
How are you supposed to get it out of your homeland?
Load your gold into your car ? I might have misunderstood the post. If you don’t own it directly it’s no better than any other investment
Wouldn't they just seize it at the border?
It would probably already be stolen by that point xD
Though, as I said, gold is a pretty universal currency, so if you manage to smuggle it out you can use it almost anywhere. Unlike some obscure national currency or the like
There are a lot of delusional people in here posting about their personal shower-fantasies of what they would do in the apocalypse. You can safely discard all that. If it gets so bad you need guns and tools and... blacksmithing supplies? you are so utterly fucked that gold and bartering will be the last of your concerns. People will be fucking eating each other. You simply cannot run to the woods and start living off the land, you will starve and die without acres of ready land already producing food. Real-life isn't like a survival video game, there is no tech-tree that you can climb and start producing food.
Read some Cormac McCarthy for a more realistic view of the end of the world. (Then have a therapist on hand for the after-effects.)
For a financial collapse, gold would probably retain value, a society still needs something to base the value of its trading on, we can't just all carry around sacks of grain. How much value gold will retain is very hard to predict, but people have been using it for so long that it's already survived several widespread disasters and is still in use.
I remember reading Walden and thinking that even many many years ago this dude failed to be entirely self sufficient and still had to head back to town for random shit. It'd be so much harder nowadays.
I'm acquiring a little gold. Not a lot, but enough.
What's enough? When my family was escaping persecution, they managed to travel under the cover of night and stayed in people's barns and homes during the day. They planned and managed these arrangements via transactions using gold coins, links or pieces of jewelry, or other relatively universal valuables. They also got away a couple of times using the same goods to bribe authorities.
A small number of generations of my family dealt with being told that their money or credit was devalued due to their religion, profession, or relationship to public figures. In those instances, the family members who fled survived, and most of the ones who didn't flee died.
I don't know that I have much faith in my ability to flee anything, so I'm not investing that much time or money into acquiring gold things. Found some old watches from my grandparents/great-grandparents that claim to have gold in them. Have a couple of my own little things and jewelry I've given my wife. All just things when the time to survive arrives. Which it might not ever.
I hope this somewhat answered your question.
There was a video essay by Folding Ideas (From "the line goes up" fame) about a weird documentary narrated/hosted by Idris Elba, and If I am remembering it right it was basically a propaganda/ad film targeting people like peepers and that are skeptical of the government and such. So I believe there is at least a push to make gold more marketable and in fashion, like De beers did for diamonds.
I don't know if I am allowed to link to outside content (because the rule of no reposting outside content) but in any case it should be easy to find for anyone interested.
Linking to outside content is good. How else could people cite their sources?