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You shouldn’t turn it off because Apple makes millions of $$$ from it; you should turn it off because personal data collection is just bad
I'd say both, don't make the rich richer
especially when the rich have no hesitations to comply and cooperate with fascist regimes
And when said corporation's CEO gives the fascist dictator a golden trophy on live TV.
Does turning it off stop the data collection, or just stop them from using it to show you targeted ads?
I ask myself "do the consequences of them doing something bad, outweigh the money they make by doing it anyways?". Individuals might have, and follow, moral principles. Large companies do not.
You may want to add instructions on how to find the setting.
EDIT:
You need to go to:
Settings -> Privacy & Security -> (scroll down) -> Apple Advertising
Thanks, was irritating to have OP make this post and not include this info. Turns out I had it off already.
Thank you! The following negativity isn’t directed at you in any way, because this is very helpful (for now).
But something that annoys me about apple is they like, move settings around constantly and change the names of settings. So if you’re having some issue, guides like this with specific detailed instructions end up outdated and lead to dead ends, and not even the search function helps. Almost every issue I have I end up having to look up a second guide on how to find the modern location for whatever toggle I need lol
My favorite is when you know what setting you want an you try searching it and the app acts like you don’t know wtf you’re talking about
And then you find it later and it is character for character what you searched for. SMH Apple
Android does this too. And every iteration of reorganizing is still bad. In android 4, it was hard to find anything, and it still is. The search function does help but it's not nearly as smart as it should be.
Correct me if I’m wrong, but all this switch does is make adds relevant/not relevant to you. It doesn’t stop whatever data is needed to make it work, does it?
Nor does it cut into the corporate revenues. They get paid for the ads either way. The odds of you clicking an ad (presumably) go down, though, so the click-through revenue the company would hypothetically get if you clicked on ads will be theoretically diminished assuming you believe the big tech companies aren't lying about that data to their advertisers as well.
It limits the use of a unique device id that can be shared with third parties. AFAIK it doesn’t limit anything for Apple’s 1st party apps that include advertising, like Maps.
Notably Apple is spinning up a demand side platform (DSP) where advertisers can spend money directly on Apple platforms to place ads. That almost certainly means that platform will have full access to relevant user data for their ads customers.
When that setting gets checked, the IDFA gets set to all zeroes per the developer docs. So it definitely doesn't stop data collection or attempts to target, it just changes that one data point. Instead of an easy "this specific account is associated with this action", you instead get "someone who clicked the opt-out button is associated with this action - you're going to have to target them using other details"
Still better than being spied on. Irrelevant ads are an improvement.
The commenter you replied to seems to be suggesting that the spying still happens
At this point they're shafting the advertisers. They may not be personalized ads to you, but the advertisers don't know control where their ads show up. They just pay whenever their ads get displayed.
Apple/Google still make the money regardless of "personalized" ads. They still group these users based on some data points like IP location and trends in those areas.
These company's worth didn't grow to trillions without profiting off on both ends. Malicious compliance is the name of the game.
Hey, get outta here. You’re supposed to blindly hate apple, sheep.
/s for the stupid (not you).
YSK: Android has a similar option, but it is not enforced, so individual Android apps can completely ignore this and still track you.
And this is part of why I root.
Only certain apps get network access, and only certain apps get to use Google services.
They'll complain, some won't work.
Next phone won't have Google services at all, and untrustworthy apps will be sandboxed in their own profiles.
When you have an android phone you should also turn it off.
Windows has it as well.
Is this bait? Because I'm taking it.
Linux doesn't have it because doesn't have ads.
Not bait, but fair point.
Is this an OS level thing or a per-app issue on Android?
My system blocks adverts to such a degree I don't know what this looks like!
It's in global Google settings. Under "all services" > "ads".
Yes, everyone should do everything they can to avoid seeing advertisements. No one is immune, and advertising is very effective. That's how Trump ended up as President twice. Yes, that was advertising, all of it.
It's hard for them to show me ads when I barely look at my phone. It's hard for them to show me ads through uBlock. I go most days without seeing an intrusive ad. I only see ads on the rare occasion I do online shopping. I do that the same way I shop IRL, as quickly as possible.
It was a bit more involved than "advertisements". It was a targeted psyop. Cfr Cambridge Analytica.
ALL advertising is a targeted psyop. It’s literally trying to get you to do something you wouldn’t otherwise do.
I wish there was a way to turn off that massive Klarna advert in Apple Pay.
Every time you pay there is a ‘Other cards and pay later options’ button. You use it to change to a different card, but when you do there’s an option to sign up for Klarna.
Apple should do better than be promoting shitty BNPL services.
Everyone says Apple cares about privacy. Why is this even there?
Apple doesn’t care about privacy. Apple cares about one thing: money. Their first advertising platform failed to take off, so they turned on their marketing machine and manipulated people into believing that their failure at trying to sell you out was actually some kind of corporate benevolence. There has never been anything further from the truth. Wave a dollar bill in front of Tim Cook and he’ll defile his grandmother's corpse.