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When handled "in house", I'd bet its 50/50 between "finding people who need to be fired" and "genuinely trying to get a sense of how employees feel".
When handled by a 3rd party, management gets to log a business expense that probably helped to pay some friends in the process while getting to crow to the public about how the business/management "cares about what the employees say".
They're "anonymous" the thing about them is in any not completely toxic environment they have to be treated as if nobody knows who wrote it. I usually am more honest than normal but not enough to get fired bc they absolutely can find you if they want to.
Assuming I like the place I don't want to leave over something that could be resolved with some awareness so I usually use the survey to express it.
Yeah, wait until way past the due date and your manager and hr have followed you up multiple times just to put everything straight down the middle between "strongly agree" and "strongly disagree" then put a single space in every compulsory short answer question
Where I work they're used to see if we're at risk of unionizing. That's what HR is really there for.