this post was submitted on 28 Aug 2025
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KEY POINTS

New European car registrations of Tesla vehicles totaled 8,837 in July, down 40% year-on-year, according to the European Automobile Manufacturers Association, or ACEA.

BYD recorded 13,503 new registrations in July, up 225% annually.

Elon Musk’s automaker faces a number of challenges in Europe, including intense ongoing competition and reputational damage to the brand.

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[–] herseycokguzelolacak@lemmy.ml 25 points 3 days ago (8 children)

Who are the losers that still buy a Tesla in Europe?

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[–] bigbabybilly@lemmy.world 21 points 2 days ago

Good. May they fall another 40% in 2026. Fuck that company.

[–] sepi@piefed.social 111 points 4 days ago (2 children)

That's what he gets for being a lying idiot nazi prick.

[–] middlemanSI@lemmy.world 51 points 4 days ago (22 children)

Tesla also makes inferior cars. Tesla also has a big unneeded tv in the car. Tesla car is a kind of an early access with their bugfix patching. Teslas' main product is also your data.

[–] FishFace@lemmy.world 23 points 4 days ago (9 children)

Tesla cars were a very good prospect until pretty much this year. Most people are fine with everything being on a big dumb screen instead of having proper buttons (even though it's a usability and safety nightmare) and once you get past that, they're comfortable and practical - and well-priced compared to the non-Chinese competition.

But now, Elon outed himself as an actual Nazi, and took away proper indicators and gear selectors.

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[–] givesomefucks@lemmy.world 19 points 4 days ago (8 children)

Not even that ..

BYDs are better and cheaper than pretty much any other EV. That's why Americans can't buy them.

And why Americans can't afford used cars.

https://www.financefling.com/how-much-would-a-byd-car-cost-in-the-usa-in-2025/

Even after current tariffs, it's cheaper than everything else.

The vast amount of Americans are suffering so a handful of wealthy ones can get even wealthier.

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[–] Wispy2891@lemmy.world 22 points 3 days ago (8 children)

I tried to drive a model 3 and it was infuriating to have everything on touch including turn indicators, windshield wipers and especially the gear selector.

Then a huge screen that can't be used with your phone so you're still forced to use a phone holder like a decade ago.

For me a car without carplay/android auto loses $5000 in value, and "touchscreen everything" removes another $5000 in value. I could only accept those compromises in a $20k car if new, $10k if used

[–] Decq@lemmy.world 10 points 3 days ago (6 children)

Wait what?? I knew they overused terrible touch screen controls.. But you can't even connect your phone properly?

[–] ArmchairAce1944@discuss.online 6 points 3 days ago* (last edited 3 days ago) (2 children)

A lot of engineers are obsessed with touchscreen everything because sci-fi from the 70s to 90s was obsessed with that shit, so they became obsessed with it.

[–] Katana314@lemmy.world 4 points 3 days ago (1 children)

My understanding is that they also aim that way to reduce moving parts - since knobs, buttons, and switches are more likely to fail after 5000 uses. That, and they can update touchscreens to do whatever they want differently, like serve up ads.

[–] Spezi@feddit.org 4 points 3 days ago (1 children)

5000 uses? Thats how often I click the left mouse button per day ar least. Most buttons are rated for millions of clicks.

[–] boonhet@sopuli.xyz 2 points 2 days ago

My oldest car ever was from 1992. I bought it in 2015 and sold it in I think 2018 or 2019 or something. I do not remember there being a single failed button. There were a few knobs that had been literally torn off by someone. But not failed buttons.

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[–] Jaberw0cky@lemmy.world 63 points 3 days ago* (last edited 3 days ago) (17 children)

I haven’t bought anything from a USA company since Trump being his second term. I canceled Amazon prime. I sought out UK and EU suppliers for all my products and services. Installed Linux (German based distro, sorry fedora) closed my social media apart from lemmy and migrated my emails to an EU service. Oh and bought a Chinese made electric Dacia. You can do it, it wasn’t even hard.

[–] makyo@lemmy.world 43 points 3 days ago (3 children)

It is an incredible self-own for the USA that won't really be felt for a few years at least. To abandon research and future markets tech like electric vehicles and green energy, and to abandon them at the exact time China goes all in on it? Are they trying to put themselves in a position of irrelevance? Because that's exactly what I'd do if that's what I wanted.

[–] Tuuktuuk@sopuli.xyz 12 points 3 days ago

I guess they really are. Much of the decisions are based on what TikTok tells people to think. Facebook allows for Russian influence, TikTok is steered from Beijing.

The idea of "USA shouldn't make electric cars" dies come from China, and exists precisely in order to put USA into disadvantage.

[–] BeatTakeshi@lemmy.world 9 points 3 days ago

Hey, gotta focus on fascism first

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[–] expatriado@lemmy.world 67 points 4 days ago (1 children)

Elon is a BYD marketing asset

[–] wheezy@lemmy.ml 8 points 3 days ago (3 children)

I kinda wish Elon was a Chinese agent and Trump was really a Russian agent. It would make more sense at least.

But instead we have two people making the exact same decisions that a state agent would do to sabotage the US and it's industries but it's all because of their absolute incompetence instead. Which is far less exciting and far more pathetic.

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[–] altphoto@lemmy.today 29 points 3 days ago

60% of their business used to be racists. Now its 100%

[–] carlossurf@lemmy.ca 17 points 3 days ago (2 children)

Gee do you need to be a wizard to figure out aligning yourself with idiot right wingers wasn't a good business decision when your entire business appeal is about being a good person and saving the planet

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[–] krigo666@lemmy.world 42 points 4 days ago (6 children)

I will buy neither.

BYD is selling a lot because is subsidized heavily by the chinese government to disrupt european brands, and this despite having a 35% tariff on top for not disclosing this to the EU.

[–] NotMyOldRedditName@lemmy.world 3 points 2 days ago* (last edited 2 days ago)

BYD is being sued for slave like conditions in Brazil.

You think they'll do that in Brazil and not China?

https://www.bbc.com/news/articles/c3v5n7w55kpo

Everyone is like YAY BYD BAD TESLA, but buying a BYD is gonna be worse overall. If you want to buy something other than Tesla, don't buy a fucking BYD. Find a non Chinese brand, there are plenty of them now.

[–] SaveTheTuaHawk@lemmy.ca 16 points 4 days ago (3 children)

BYD is hiding $44B in debt. Chinese EV industry is eating itself and is the next Evergrande. They are losing money on every sale.

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[–] Gates9@sh.itjust.works 12 points 3 days ago (1 children)
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[–] ileftreddit@piefed.social 32 points 4 days ago (1 children)

Upon hearing the news, the market sent TSLA up 490%, now Elon is a trillionaire

[–] Damionsipher@lemmy.world 34 points 4 days ago (3 children)

The stock is actually up 10% this month. The stock market is a shell game on full display at this point.

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[–] fittedsyllabi@lemmy.world 24 points 4 days ago (1 children)

Did he really think Europe would like his Elon Hitler salute?

[–] SaveTheTuaHawk@lemmy.ca 15 points 4 days ago (1 children)

That's only a part of the reason. Europe now has 12 models of EVs at €25,000 that by every measure, are better.

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[–] DegenerationIP@lemmy.world 3 points 2 days ago

And Xiaomi / BYD are not really that much aggressive atm. Xiaomi built factories in Hungary which just wait to start operations. Tesla is cooked in that regard.

[–] vga@sopuli.xyz 8 points 3 days ago* (last edited 3 days ago) (2 children)

From an american billionaire to a chinese billionaire. Glory to Europe, never doing anything well themselves.

[–] Tja@programming.dev 12 points 3 days ago* (last edited 3 days ago) (8 children)

I don't know about Europe-wide, but in Germany usually 8 of the top 10 brands (including the top 4) are European. Ford and Hyundai/Kia are the other 2.

EDIT: sales data specifically about EVs

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[–] Grizzlyboy@lemmy.zip 3 points 2 days ago (7 children)

Forgot about VW, BMW, Audi, Skoda, Mercedes, Renault, Peugeot, Opel(vauxhall for some), Volvo and a ton more.

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[–] CircaV@lemmy.ca 8 points 3 days ago
[–] Treczoks@lemmy.world 11 points 3 days ago (2 children)

And their cars are not all roadworthy here in Europe.

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The article mentions the reputational damage with a half-sentence, but we all know the main reason no one wants to buy a swasticar is. Europeans have quite the attention span, and as long as Elon is associated with Tesla - which is pretty forever - their brand is poison. Not very truthful journalism, this is.

[–] Deflated0ne@lemmy.world 6 points 3 days ago (1 children)

Good.

I don't care who wins as long as the US loses.

[–] Tja@programming.dev 6 points 3 days ago (4 children)

I do care. I wish Europe would win. At least the US might have sane people in power half of the time. China is a full on dictatorship. They are more rational than dorito mussolini, but not really who I want to depend on.

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