π΅Ba da ba ba bah! It's Brave New World.π΅
Oh, it's been harbinged. We're in it.
this post was submitted on 27 Jun 2025
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The French branch puts some effort in it, usually they look like this 
Looks about the same in Sweden. Wood panels with green accents together with the golden arches
Same(ish) here in the Netherlands. The fact that the near vicinity isn't entirely asphalt and concrete, due to there not being 300 parking spaces for a fast food place, probably helps it not feel like a Nazi bunker.
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Ahhh gotta love the brutalist architecture.
Just insert the mcnuggets tube into your throat, sir, and the credits will be deducted from your daily quota
I was born in the early '80s. The 2000s picture was what my McDonald's always looked like throughout my childhood. I've never seen a McDonald's that looked like the '90s pic.
The 2020 pic shows current McDonald's, but they changed to that sometime in the mid-2010s.
That 1990's McDonald's picture is the specific restaurant that was across the entrance from the Dallas Zoo, hence the animal theme. While it's now remodeled and much more dull, it still looked like the picture up until just a few years ago. In any case, it's not typical of what a McDonald's has ever looked like.
As someone born around the same time as you, I do remember when the typical McDonald's had a bright red roof with the yellow lights, which the 2000's pic is a toned-down version of.
Brutalist fast food restaurants? Don't threaten me with a good time. Fuckin love me some brutalism
If it were borne out of a progressive, socialist democracy, I'd be on board. Auth-right brutalist fast food would be a horror show.
The soon one makes sense 'cause of global warming. We don't be able to do it like the good old times.
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McNormandy opens June 2026
Don't give them any more ideas.
It's the same thing that happened to the fair phone regarding the audio jack
The noisy minority wants it, they yell, write on forums and complain, but they are statically nonsignificant as people keep buying the phone
Same with colors. Why waste millions on cars and buildings dyed with colors no one might want instead of appealing to the broader consumer base?
They are also are influenced by and influencing fashion and trends in color choice as well, just look at minimalism and brutalism. It is also cheaper and more efficient on the design and manufacturing to offer things in less specialized coloration
Proof is that people keep buying stuff
Same as with furniture. There is a reason why Ikea is a whole thing
Going into the meta, imagine someone wants to buy a car. Inevitably, they will think as well on the day they will sell the car. What are you gonna buy? A car painted in a weird color? Or something that you know for sure no one will mind THAT much?
Ithat, or you can go with the theory of the Pixies finally doing their takeover
McDonaldβs use to be a place for kids. They have since rebranded to let people know thereβs stuff on the menu thatβs for adults.
Much of marketing to Americans is treating everyone like a monkey and using colors to trick them into buying your stuff.
I for one welcome our new brutalist McDonald's overlord π
It's going to suck to be forced to eat there. But what can you do, the ziabatsu commands it.
Yeah, we're nearly back there. I didn't have revisiting feudalism on my bingo card.
Taco bell recycled, Pizza Hut recycled, peak kids life bottom.