I think the way I'd describe g*mers is not exactly that they hate games, it's that the medium is secondary to the consumerism. They're consumers first and foremost, they want to be marketed to and catered to, they rate things based on how well it's been sold to their specific tastes rather than the quality of the work itself. When people respect the medium first they're actually able to look at something that's not to their taste and still see the craft and quality in it.
Anyway fuck em, pearls before swine.