Even before musk bought it, it was a house of cards. At no point in it's history since it's creation has it EVER made money. It was ALWAYS a money loser. That's why they were trying to sell it in the first place. It had value, but nothing close to 43 BILLION dollars.
It was assumed to sell for a few hundred million before musk ran his mouth, and joked that he'd do it for 43 billion. Then he took the joke as far as signing legal paperwork, then bitched that he HAD to now buy it for his joke price of 43 billion.
And now you read daily how much money it's losing. Firstly because even if he paid a fair price for it, AND ran it perfectly, it would still be losing money. But he bought it for 43 BILLION dollars, and from day one publically harassed advertisers saying he doesn't need them.
Well, even under perfect conditions, the advertisers were the only thing keeping twitters losses pre-musk at a minimum. They were losing about 13 million a year since 2008. And now it was adding up.
But now you got advertisers to go fuck themself. And they leave. Then he alienates twitters at the time core leftist by....well existing. And now you got all these people leaving twitter in droves. So now, even for the advertisers that remain, twitters reach loses 40% of it's value. Which means advertisers aren't willing to pay old rates. Which means less revenue.
And all these other companies, before musk bought it, looked at an unprofitable social media site, then remembered how MySpace went, and thought ".......no."