Because the mastodon evangelists are horrible.

Back when there was any question of what platform to migrate to? Threads and bluesky were "Get an invite and make an account"

Mastodon was people insisting that EVERYONE needed to understand what federation is and the underlying philosophy. When really they should have just said "Sign up for one of these instances. It is like email where it doesn't really matter what provider you have". Countless times I tried to explain to folk on a message board or discord and would say "Just make an account on one of these four or five instances". And, like clockwork, someone would "well ackshually" me and insist that people can't use Mastodon without understanding the fundamental concept of federation and how picking the right instance is important and people can just delete and remake their accounts until they are satisfied.

So when it was time for the big influencers to move? They went to where people were already congregating and where they didn't need to host an educational seminar to tell someone how to make an account.

You have to pick a Mastodon server, before you know anything about anything. The acquisition funnel probably drops 90% of the people checking it out right there.

People expecting a new Twitter when switching to Mastodon were met with weird behavior and nerds who told them the awful search function or weird comment count is working correctly because that's how federation works. Well if that's the case then federation is shit.

I'm on both Mastodon and Bluesky. To me, Mastodon's biggest problem is its refusal to have an algorithm to surface popular content. Yes there are problems with algorithms, but I don't have the time or inclination to read every post in chronological order. A good algorithm would show me popular posts without manipulating me for profit.

Mastodon being federated is absolutely not a flaw. This is how the internet was meant to work in the first place. The fact that people got used to using centralized platforms is an aberration and this needs to be actively fought against.

.....BlueSky does not have any federalization technologies built into it, meaning it's just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.

Ask your average social media user what any of that means and you'll get blank stares.

Because in Bluesky, you open the app, create an account, and you’re good to go.

Federation is way too complex of an idea for the average person. Picking a server and then understanding instances is much too complicated.

Yhea your first mistake is thinking that 99% give a flying fuck about federation

It just makes it's more complex to adopt

Bluesky ?

Go on there, sign-up, done

Everything works.

Nothing else to do. Nothing to understand.

Bluesky is way more approachable than Mastodon. Most people don't want to have to learn what an instance is.

I think the problem is Mastodon makes it hard to find people to follow. I can’t even find mainstream media official accounts, let alone an actual celebrity. The discovery features need to be improved.

Meanwhile on BlueSky I instantly see every major news outlet in my main feed.

Mainstream tech adoption needs a neat clean wrapper imo. I think that's the biggest missing piece to fediverse, people want pretty, simple, plug and play.

If a wrapper like that could be put on top of/combined with all the good qualities that the fediverse offers, I think it would create optimal conditions for slow adoption.

BlueSky doesnt club you with nonstop Linux nerds

Personal answer: I draw art for a stupidly niche internet community. I'm a less popular artist so I go wear the community already is. I found one other artist on Mastodon and several on Bluesky.

I agree with the other commenter's points, but one thing I think people forget to mention is that BlueSky feels like Twitter in a way Mastodon just doesn't. When I am trying to pitch Mastodon to people, I usually compare it to Tumblr because the vibes are similar.

Mastodon is also flat out hostile to influencers, and by that I mean the platform is designed to be terrible to influencers. The lack of an alogarithm means you can't game the system, no quote tweets means you get less opportunities to spread, no reply limiting means your notifications are going to be going nuts from the replies. The culture on Mastodon is difficult to game too, since people there expect thoughtful responses to their replies.

Bro do you really think common people know all about this open source interconnected stuff. Get out of your linux bubble

People don't care about federation. Or vendor lock-in.

I haven't tried bluesky, but mastodon seems a little broken by design. I'd you go to a post you are always told that the host server may have more replies. Things like that make it seem immature and perhaps just a bad solution compared to a monolithic approach.

If you don't like the instance (why wouldn't I?) you can just move to a different one. Yes, and restart my network. It's not really a good solution. I would like to exist on mastodon and just use some server. If I don't like it, continue somewhere else.

the discovery on bsky is pretty nice, i dont see an equivalent on my masto instance

the instances I join keep collapsing and getting deleted

It's lack of marketing since it is not a business, and people conflating useful optional features with confusing usage.

Everyone I know moved to bluesky, after which bluesky basically immediately sold out to crypto people. I brought up the idea of "hey, this is why I think mastodon is a lot better, because it's impossible for it to sell out entirely", to which one person lost their fucking shit and responded stating that I was "fear mongering".

This person also said they didn't care if a business owned all their data and controlled their entire life because "all their data is owned already anyway".

This same person also said that after the recent US election they "spent the night throwing up until they were dry heaving and crying".

Why they claim to not care about their life being controlled by corporate entities, but claim to care so hard about their life being controlled by a government that they say they have a physical reaction to it is a subject I haven't broached because I'm sure they wouldn't be able to see their hypocrisy if they pointed the James Webb telescope at themselves.

In a nut shell, many people are incredibly stupid and not at all interested in their best interests unless the news tells them which interests they should care about.

I don't think federation has to be an obstacle for non-tech people. They don't really have to know about it, and it can be something they learn about later. I really don't know if federation stops people from trying it out. Don't people think, "I don't know what instance to join, so I'm not going to choose any?"

Personally, having no algorithm for your home feed is what I don't like about it. Everything is chronological. Some people I follow post many times a day, some post once per month, some post stuff I'm extremely interested in sporadically, followed by a sea of random posts. Hashtag search and follow is also less useful because there's no option for an algo.

The UI seems fine to me. I guess I'm not picky about UIs. The one nitpick I have is on mobile, tapping an image will just full-screen the image instead of opening the thread.

I’m gonna echo what others have said here. The mastodon signup process is too complex, and searching for instructions just leads to “what is the fediverse and/or activitypub” explainers.

I created a mastodon account a few years ago and it was my first introduction to the fediverse. It was frustrating and I only persevered because I REALLY wanted to replace twitter.

Once I got it set up, I realized that no one who I followed on twitter was there. My feed is currently like 2 people, plus a bunch of dead accounts from people who dipped their toe in but didn’t stay.

Joining Bluesky was simple, and there were already a bunch of accounts I wanted to follow. The recent influx has increased that, and it feels a lot like old school twitter without the nazis.

People originally joined twitter (and stuck with it for so long) because that’s where everyone else is. Mastadon is too clunky join and use, so people aren’t.

I can't tell for BlueSky because I have not joined yet, but I did create a Mastodon account months ago and I'm not sure what to do with it or how to interact with others. I find it confusing.

On Twitter I was mostly following a bunch of like minded people, liking their stuff, and I could see what they liked too. But on Mastodon there's uuh, boosts and favorites?! I'm not sure of how it works or what I'm doing. I can't just "like" posts? I have to boost them?! I found the people I liked that were on Twitter, but on Mastodon I feel like there's nothing I can do aside from seeing posts and it's just not attractive.

Two things I don't see anybody saying:

1. BlueSky is has venture capital funding, giving it greater marketing capabilities. Capitalism isn't won by having a better product, it's won by convincing people they should buy your product.
2. Dumb luck. Sometimes things just go viral, and you can try to figure it out in hindsight, but even that's just a guess. If people could accurately predict what was going to be popular, venture capitalists wouldn't have like a 90% miss rate.