this post was submitted on 12 Nov 2024
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[–] rhacer@lemmy.world 135 points 4 months ago (6 children)

But it IS how we see prices. If there weren't science behind it, they wouldn't be doing it.

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[–] TheImpressiveX@lemmy.ml 111 points 4 months ago (5 children)

$20 and $10 shipping: 😡

$30 and free shipping: 😄

[–] Mercuri@lemmy.world 12 points 4 months ago* (last edited 4 months ago)

Part of it is that there's less hidden costs. I like it when it's just "the total is $30" instead of "there's $8 shipping and a $2 service fee and then $4 in taxes and..."

I've also seen some online stores lure in a customer with a really cheap initial price and then on the last page just slam them with insane shipping and handling fees hoping that the customer either doesn't notice or feels too invested at this point to cancel their purchase.

But yes, part of it is also people are stupid when they see the word "free" as if the store wouldn't move the cost somewhere else.

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[–] gerryflap@feddit.nl 29 points 4 months ago

Honestly, however much I want to pretend to be better than that, I think it does work on me. Obviously not on a conscious level, I know how numbers work, but some part of my monkey brain sees the 1 instead of the 2 and therefore concludes that it must be way cheaper. It's a feeling that no amount of facts is going to disable. And in the end many purchasing decisions aren't based on a full analysis but on feelings.

[–] Kalkaline@leminal.space 28 points 4 months ago (1 children)

This is locally grown artisanal bullshit, it's actually $300, please tip.

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[–] Semi_Hemi_Demigod@lemmy.world 26 points 4 months ago (1 children)

Most people are idiots most of the time.

Some people are idiots some of the time.

No one is never an idiot.

[–] hemko@lemmy.dbzer0.com 6 points 4 months ago

Can confirm. I'm idiot most of the time

[–] volvoxvsmarla@lemm.ee 23 points 4 months ago (3 children)

My husband is awful in that regard. He sees the first digit only and then rounds it down. "It's just 30€" - it's 39,99€. "It's like 200€" - it's 289,90€, "5000€" - 5999€. I love him to pieces but I don't trust any of his numbers.

[–] CaptainBlagbird@lemmy.world 18 points 4 months ago (1 children)

I love him to pieces

How many? About 200?

[–] Lanthanae@lemmy.world 10 points 4 months ago (1 children)
[–] brachypelmasmithi@lemm.ee 14 points 4 months ago

A whole 100 pieces? What a deal!

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[–] BruceTwarzen@lemm.ee 23 points 4 months ago (4 children)

These dumbasses thinks this works on us smart people. Anyway, gotta go fight some people on black friday for shit i don't even need nor afford

[–] joyjoy@lemm.ee 10 points 4 months ago* (last edited 4 months ago) (1 children)

Which just so happens to have been the same price all month.

[–] Anticorp@lemmy.world 15 points 4 months ago (1 children)

Regular price: $399.99

BLACK FRIDAY SPECIAL: ~~$799.99~~ $399.99

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[–] OneWomanCreamTeam@sh.itjust.works 22 points 4 months ago (3 children)

From my experience working in retail I've seen people say out loud something like "oh, it's only 4 dollars!" When the sticker says $4.99. This shit apparently works on a lot of people for some reason.

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[–] Draedron@lemmy.dbzer0.com 19 points 4 months ago

Its literally how we see prices which is why companies do this

[–] shderz@sh.itjust.works 18 points 4 months ago
[–] possiblylinux127@lemmy.zip 16 points 4 months ago (8 children)

It does work believe it or not. It is something that plays to your subconscious. You will favor the slightly cheaper option even if you aren't aware of it.

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[–] Ragdoll_X@lemmy.world 16 points 4 months ago* (last edited 4 months ago) (1 children)

I always round up the price when I see $X.99 but my grandmother always rounds it down and it pisses me off

They're trying to fool you! Don't be a sheep!!!

[–] PriorityMotif@lemmy.world 6 points 4 months ago (1 children)

I always round way up because sales tax is so high here. 17.99 = $20. I'm usually within the $1 range when I check out.

[–] neo2478@sh.itjust.works 14 points 4 months ago (3 children)

Still boggles my mind that tax is not included in the price in the US.

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[–] RememberTheApollo_@lemmy.world 15 points 4 months ago

I generally round up to nearest bigger number or close to that. $19.99 is $20. $23.99 would probably be $25. $180 would just be $200.

No real rhyme or reason, just the bigger the number the more I fudge the “real” price upwards thanks to sales tax and a “can I really afford this?” factor.

[–] Bosht@lemmy.world 12 points 4 months ago (3 children)

Honestly I just want tax included on the price tag.

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[–] Sixtyforce@sh.itjust.works 12 points 4 months ago

The amount of times I've watched Youtubers say something like "35 dollars" while showing an image that shows the price as $35.96 happens too often for me to side with OP lol, sorry.

[–] PugJesus@lemmy.world 12 points 4 months ago (5 children)

I'm not sure it works on me. Not because I'm some super human resistant to advertising (I'm not) but because I'm so bad at math that when they start asking me about anything involving small change I tune out and overestimate by 50% rounded into nice whole numbers.

"This is 19.99"

"Okay so it's basically 30$."

It gives me nice surprises sometimes when I get my receipt.

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[–] TankovayaDiviziya@lemmy.world 11 points 4 months ago* (last edited 4 months ago) (1 children)

It never works on me. I was taught at a very early age that pricing down by one cent of one dollar is a psychological trick and that I should round up to the nearest whole number.

[–] RQG@lemmy.world 24 points 4 months ago (7 children)

Funny thing is, it still works.

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[–] Kolanaki@yiffit.net 9 points 4 months ago* (last edited 4 months ago) (10 children)

I just wished it was mandated to list prices to include all the taxes along with it. Whether it says $19.99 or $20 still isn't the actual price.

Recently had the worst of this. Was craving chocolate milk, find a nice size bottle of it for $3. Get to register. $6.63 total price because the glass bottle had over a $3 deposit.

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[–] Voyajer@lemmy.world 8 points 4 months ago

They may list it as $19.99 but I'm always going to call it twenty bucks and eleven cents.

[–] DmMacniel@feddit.org 8 points 4 months ago (1 children)

But you get a penny back, isn't that great?

[–] Hideakikarate@sh.itjust.works 9 points 4 months ago (4 children)

Jokes on you. We have sales tax.

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[–] itsonlygeorge@reddthat.com 7 points 4 months ago* (last edited 4 months ago) (22 children)

People suck at math and this is how they confuse people into not caring what the actual price becomes when they have to add multiple items together.

What’s 19.99 + 21.75 + 4.99 + 3.99 + 1.99? Can the common person do that math in their head while grocery shopping? What about adding the tax to that total? Not a chance.

Most people probably don’t even know what the sales tax is in their own state.

[–] pyre@lemmy.world 15 points 4 months ago (4 children)

your price tags show the price before tax? that's fucked up

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[–] koberulz@lemmy.ml 8 points 4 months ago (6 children)

Weirdly, my brain went through those numbers as "20, 22, 5, 3, 2."

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[–] GenderNeutralBro@lemmy.sdf.org 5 points 4 months ago (3 children)

If there is any research from the last 50 years suggesting this actually works, I'd love to see it.

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