This isn't unpopular.....this is just facts. Youtube celebrities are just celebrities with a much lower ceiling of celebrity.
They come in, they're popular, they get views, and then they're gone with nobody remembering who they are. I assume my niece, who is 13, knows who Tom Hanks is. I'm unclear if she's ever seen his movies, but I would feel confident that she knows who he is. When you think about it, Tom Hanks hasn't had any big movies the past 10 years. But the movies he is known for are generally classics.
Now compare that with the annoying orange, or "HEEEY IT'S FREEEDDDDDD". I assume she'd look at me with a tilted head if I asked her about them. Technically she was alive for them, but she was probably still in diapers. And they've left no lasting impression on pop culture.
But all this drama on social media? Yeah....it's the same thing. Just the same as two popular in their school 6th graders having drama. Sure, they're popular in their school, but do you think anyone outside that school cares what Josh and Edward are beefing about?
Same concept, even smaller ceiling for celebrity.