19
submitted 2 months ago by Emperor@feddit.uk to c/coffee@feddit.uk

I am in a high-end coffee shop in a tech-heavy area of San Francisco, staring suspiciously into a cup of espresso. This is no conventional coffee: it is made without using a single coffee bean.

It comes from Atomo, one of a band of alt-coffee start-ups hoping to revolutionise the world of brewed coffee.

“We take great offence when someone says that we're a coffee substitute,” says Andy Kleitsch, the chief executive of Seattle based start-up Atomo, from whose pure, beanless ground product my espresso has been made.

Traditional coffee substitutes have a reputation for not tasting much like coffee and are usually caffeine-free.

However, the newcomers intend to replicate one of the world’s most popular beverages from taste, to caffeine punch, to drinking experience – and the first of this nascent industry’s beanless concoctions have begun to appear.

all 20 comments
sorted by: hot top controversial new old
[-] skvlp@lemm.ee 32 points 2 months ago

Coffee substitute, coffee alternative, caffeinated beverage are all possible descriptions, but this is not coffee.

[-] rollerbang@lemmy.world 5 points 2 months ago

Hard agree, but prepare for a possible "fight". Nut drinkers also like to claim they enjoy their nut "milk".

[-] frazorth@feddit.uk 3 points 2 months ago

Or even fruit "tea" drinkers...

[-] skvlp@lemm.ee 0 points 2 months ago

I agree that nut juice(?) is probably not milk, but only coffee and cascara comes from the Coffea plant. https://en.m.wikipedia.org/wiki/Coffea

[-] Anticorp@lemmy.world 3 points 2 months ago* (last edited 2 months ago)

They have taken great offense from your statement!

[-] snekerpimp@lemmy.world 23 points 2 months ago

Atomo’s ingredients aren’t particularly high tech: date seeds, ramón seeds, sunflower seed extract, fructose, pea protein, millet, lemon, guava, fenugreek seeds, caffeine and baking soda.

For those wondering.

[-] cyborganism@lemmy.ca 18 points 2 months ago

So it's a coffee alternative. Like chicory but with caffeine.

[-] BenM2023@lemmy.world 5 points 2 months ago

But, importantly, also without chicory....

[-] BeMoreCareful@lemmy.world 1 points 2 months ago

Chicory is gross

[-] rhandyrhoads@lemmy.world 5 points 2 months ago

I can't help but wonder whether having 3 tropical plants involved is actually better than one.

[-] UnrepentantAlgebra@lemmy.world 2 points 2 months ago

That is the ingredient list for their espresso. Weirdly enough, the coffee they sell is 50% real coffee grounds (per the ingredient list on their website). Kinda feels like cheating.

[-] mipadaitu@lemmy.world 11 points 2 months ago

Atomo’s ingredients aren’t particularly high tech: date seeds, ramón seeds, sunflower seed extract, fructose, pea protein, millet, lemon, guava, fenugreek seeds, caffeine and baking soda.

Things begin with waste date seeds or pits. Rock hard, they are granulated then infused with a secret marinade of ingredients from the list above, before being roasted to create new flavours, aromas and compounds.

Further ingredients then finish things off. Atomo’s caffeine is sourced from green tea decaffeination, though synthetically-made caffeine is also used to provide beanless coffee’s kick.

[-] Jayve@lemmy.world 8 points 2 months ago

I Can't Believe It's Not Coffee.

[-] Hossenfeffer@feddit.uk 7 points 2 months ago* (last edited 2 months ago)

The only thing I wanted to know is: does it taste any good?

As for trying Atomo, both the coffee shop espresso and the brew-at-home version tasted close enough to good coffee for me. Perhaps luckily for these companies, coffee can have many different undertones.

That's it? Over 1000 words for 'close enough'?

I'm fussy about real coffee, I'm going to need a bit more detail.

[-] ALiteralCabbage@feddit.uk 1 points 2 days ago

Probably best not to ask for that level of reporting from the BBC.

[-] frazorth@feddit.uk -1 points 2 months ago* (last edited 2 months ago)

If all you care about is whether it tastes good and not whether it tastes the same, then I have this great coffee substitute.

hands bag of Haribo

[-] Flax_vert@feddit.uk 3 points 2 months ago

Latter day café?

[-] UnrepentantAlgebra@lemmy.world 2 points 2 months ago

Link to map of coffee shops where you can buy Atomo:

https://www.atomocoffee.com/pages/store-locator

Spoiler alert it's mostly in NYC and California.

this post was submitted on 16 Sep 2024
19 points (75.7% liked)

Coffee - All Things Coffee

282 readers
1 users here now

This is a community for coffee enthusiasts, be they users of £10k Espresso setups, Aeropress, Moka Pots, V60 pour-overs or an old sock on top of a pyrex jug to filter out the grinds you just boiled with some water in a pan.

Discuss, suggest, debate, have fun!

founded 1 year ago
MODERATORS