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Are you sure about that?
If I make a $10,000,000 bet in one direction to change the betting odds to make everyone think my viewpoint is more popular, that's a very cheap marketing campaign.
Even if I lose all that money, it's good marketing. Especially if I'm manipulating less popular topics with less $$$$ needed to change the odds.
that’ll only change the odds on a single bookmaker. There are thousands on the election.
Also it’s highly illegal to bet on an event you are part of (although that doesn’t seem to stop trump from doing other things).
Additionally, to sway public opinion, influencing pollsters and the media (which we have objective proof of camapigns doing) is more effective. although they were mentioned in this article, they’ll be mentioned a lot less than polls.
Illegal to who?
FBI? Or some poor IT administrator who gives no shits about this issue?
You're using the fucking betting market as a poll. A system that is innately, and provably, influenced by money. Not even indirectly, but DIRECTLY influenced by money.
Then you paper over this fact by saying "but people want to make money", ignoring the fact that these campaigns are literally spending $100,000,000+ sums, losing money throughout a whole campaign to try to change public opinion by about 5%.