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There's another angle on this too related to H1B Visa hires.
https://news.ycombinator.com/item?id=38875758
H1B requires that companies show that no qualified Americans could be found, so those listings are written so nobody could or would want to apply. Stuff like 10 years experience in software released 5 years ago, entry level job/pay requiring a masters degree, etc.
What this sounds like is legit listings, but done to give the outward appearance that company is strong/growing and to scare current workers into thinking that they will get replaced if they are not killing themselves slaving away.
Could also be job postings to convince current workers that their overwork will soon end because the company is about to hire new folks. I've seen that theory floated to explain the "help wanted" signs at fast food places that never come down.