Oh, of course, gender is bullshit.

I was more talking about socialisation. Men aren't naturally more shallow than women, but they are socialised to commodify them. "Society says you've made it if you have this house, this car, this type of woman." So a lot of them end up objectifying women they same way they would a car, as a product to indicate wealth.

It's the exact conditioning grifters like Jordan Peterson tap into.