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Technique to build familiarity. Obviously doesn’t work on everyone but for those it does it’s quite effective
Literally anyone that’s trying to sell you something whether it’s a product, service or ideology is likely to use it if it may increase their chance of success.
If at any point someone keeps using my name in casual conversation with me, I get increadibly uncomfortable and suspicious about their motives.
More often this is not the case at all. Constantly repeated someone's name more often than necessary can be a form of patronizing condescension. This would also make much more sense in OPs context of a Christian apologist condescending to a non believer.
I can see how what you and I described may seem different but it’s in reducing the concept I described to absurdity that derives what you’re talking about. Because it’s true, people use familiarity as an attempt to undermine another. I try to emphasize the good in life but it’s important to recognize that it’s not all roses and rainbows, it’s shit and dirt too.