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ITT: Half of the people doesn't understand what OP asks. The question is not why they start early, it's why specifically 5AM. Why not 5:30? Why not 4? What is the specific significance of 5AM?
I imagine, it doesn't help that this seems to be some regional thing that it's specifically 5 AM. Here in Germany, it seems to usually be 7 AM or so.
My thought is, why not 8am? Why not a variable start time to get the most productive 8 hours of each worker? Why push the start time so much earlier than the "9-5" that is such a regular part of the American vocabulary?