I think it's arguably that they are beginning to see the end of the window of profitability and so they are gutting things on the way out. Obviously there are true failsons fucking things up like Elon, but a lot of it I think is actually them acting reasonably from the standpoint of quarterly gains and perhaps even medium-term profit-maximizing, because how intrusive Netflix ads are during a nuclear war doesn't really make a difference (meaning short-term gain is the only thing to optimize).