this post was submitted on 05 Oct 2026
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White people are not ashamed to pronounce words wrong. Every white person pronounces "jalapeno" in a different way. If you have met a million white people, you've heard a million ways to pronounce "jalapeno".
I think the conservative coffee fantasy is rooted in the association of coffee with ruggedness. Coffee is like whiskey or cigars. There is an acquired taste to these things. The conservative lore is that people add sugar to coffee because they are too weak for the bitterness of coffee. Flavored coffee becomes associated with women, like fruity cocktail drinks.
I've never had any problem ordering "large black coffee" at any coffee shop, including starbucks. The notion that coffee shops don't know how to serve black coffee is just made up.
Also Fox News has been promoting a conspiracy theory for years that Starbucks is secretly anti-Christian because they write "Happy Holidays" on their holiday cups.
I worked in a restaurant that had a lot of jalapeneos and still often pronounce it with an anglo J, just because you have to pronounce every ingredient in as fun a way as possible when you say it 800 times a week.
When I try to do it right, it's "hal-ah-peen-oh" but I've also heard people say "hal-ah-pen-oh," which one is correct?
In the Spanish alphabet, ñ is a different letter from n. ñ is called enye. The letter makes the n-sound and the y-sound.
the correct pronunciation is ( ha la peen yo ) or ( ha la payn yo )
A lot of people miss the y-sound, some people use the j-sound instead of h.
I definitely miss the y-sound. I've heard it like that many times but my Anglo "brain" put it before the last n instead of after. Thanks for humouring me <3
Pronouncing jalapeño wrong allows them to signal their belief in superiority of English and whiteness also. They would maybe be embarrassed mispronouncing things like Oakley's or Chevy Silverado.
The desire to be a white boy with swag and correctly pronounce "jalapeño" vs the caucastic impulse to let 'er rip with "juhlapenno."
I agree with this, this is most of it. Another part is the general suspicion of outsiders and external ideas. To them, it’s just rebranded coffee, coffee being a famously cheap thing. They think that a latte is just an overpriced drip coffee, the same way many users here are suspicious of Apple selling overpriced computers. The more breathlessly you explain espresso to them, the more they think you are blowing smoke up their ass.
I'm not talking about pronunciation but rather what the drinks actually are. They still get that pang of anxiety when they have that first experience of asking for "large black coffee" when one is not on the menu, and they also get it because they know they don't know what the name is for that on the menu so they feel like they're exposed as frauds.