I've definitely seen an uptick in the aesthetics of smoking being cool or tough. I found it kind of strange when some game had you playing in first person with a cigarette (RV There Yet) or when a youtuber lights up while chatting to camera.

As someone who grew up with heavy smoking parents/grand parent it would be enough to put anyone off. The reality of the smell, the stains on your fingers and how you smell like an ashtray. The aesthetics of developing a cough, taking a drag and coughing as you try to catch your breath. Along with all that 2nd hand smoke.

CW complications with smoking

Last time I seen my mother she had difficulty breathing but has continued to smoke. My grand parent did eventually stop but after smoking most of your life the damage has already been done and they developed lung cancer that was inoperable.
I won't describe what it's like to see a human degrade because of the cancer

But that's the insidiousness of the propaganda you only see the cool kids with their aesthetic looks