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We don't...
Corporations market to that demographic, because their brains aren't fully developed yet and you get in there before they know better.
For media like TV/movies, it's partly the same thing, but also lowest common denominator. All the target demos can identify with a story based in highschool because they've all lived it.
That's why in John Wick he avenged his dog, a 12 year old boy understands that waaaaay more than losing a child. So even tho that would make the movie make way more sense, he goes all Liam Niessens over a pet.
In an ultra capitalist society, everything else always take a backseat to marketing, including the plots.