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Honestly, I gotta hand it to Apple. They never jumped on the hype train for AI as bad as all these other companies because they were smart enough to realize it was temporary and they are just chillin' right now. Sure they did a few things here and there, but they didn't try and change their entire business model around AI. When this bubble does pop, I'm sure Apple will be the one on top again.
Apple has invested heavily in infrastructure that will make every iPhone and app on the store transparent to an AI running on bespoke silicone designed for the task. Much like Windows, Apple foresees a future where AI is a substitute for the GUI.
https://www.archyde.com/apples-ai-integration-a-deep-dive-into-iphones-future/
Yeah, just like voice assistants were supposed to.
Their hardware design seems capable, the macs with their m-chips and integrated RAM makes them very "reasonably priced" ai stations. They have the technology.
I think it was unintentional. They didn’t hop on in time and were left behind. Then they tried rushing and put out a half baked AI product. And now they’re using Gemini for their AI because they can’t catch up.
Holy shit, are they really? I had no idea they were using gemini... Lol, wow.
Apple is always a decade behind, though. It isn’t an innovator anymore.
was it a clever tactical ploy to avoid the AI hype train? Or was it that Apple’s culture just can’t pivot fast enough to successfully operationalise new/emerging technologies?
What happened was they did the standard thing of being really far behind in terms of software and were not able to compete. Apple is not a software company it's a hardware company with delusions of grandeur. If a software feature is good enough they'll eventually steal it and claim that it's some major innovation on their part but they will never get away from the fact that they brought the atrocity that is iTunes into the world.
i believe apple dint capatilize early thats why they are behind and not investing , and then probably found out way later it cost too much to maintain data centers.