Yeah, if you look at the backend re: things like Apple blocking tracking data it’s clear marketing can very much exist without a ton of metrics. You just have to be creative with the advertising. It also helps to be solid on the content and placement, ie where people are receptive to messaging.
grizzledgrizzly
joined 2 years ago
Oh, lol, yeah. I have been in marketing communications for almost 20 years across tech, finance, and other industries and there is a lot of jargon that’s worthless. I do agree with the author that much of marketing can be shooting in the dark and knowing when to actually do something worthwhile with ad dollars can be hard. Digital marketing requires specialty knowledge most marketers dont have.
Toward my comment or the article?
If you ran it through MS Word or Grammarly you would see it needs some help.
I’m not sure if this comment is sardonic or sarcastic or genuine in tone so I can’t respond.
I certainly hope this person is really in marketing. I would agree that a lot of digital “metrics” are a scam. It’s all in the presentation of said metrics.
However, this article is comprised of poorly-sourced anecdotes and full of buzzwords and conjecture. The grammar also makes me question the validity of the storyteller.
I can’t gate-keep “marketing” but buyer beware on this one.
Edit: hey to all the downvoters - I’d love to know why, specifically, I am wrong?
I defer to you then. Thanks for sharing 🙂
That’s my guess - a coordinated effort to look weak to root out any issues with the clans that run each area. Loyalty check and you get to fuck with the West’s head a bit. If Putin wanted him dead he’d already be dead. There are useful idiots out there and Putin loves to look better than everyone else around him. Reminds me of a former US President …
Because it’s likely theater …
It’s okay friends, Lemmy’s watching over us.
What will you do when that entire thing tips and crushes you under it?
The only thing I see social doing well is amplifying messages via cheerleaders and providing a channel for servicing the external client.