I thought it obvious its a scam. The whole online ad market system is a least-effort per dollar system, automated and with everyone deflecting responsibility for what content they force on users. And the whole "internet today wouldn't work without ads, so we have to accept it" propaganda. It isn't designed with honesty in mind. Or user safety.

Im not against advertising. Im just against these mass-advertising systems. Worst thing that has happened to the web.

I certainly hope this person is really in marketing. I would agree that a lot of digital “metrics” are a scam. It’s all in the presentation of said metrics.

However, this article is comprised of poorly-sourced anecdotes and full of buzzwords and conjecture. The grammar also makes me question the validity of the storyteller.

I can’t gate-keep “marketing” but buyer beware on this one.

Edit: hey to all the downvoters - I’d love to know why, specifically, I am wrong?