My understanding is that interpretations that it's about LGBTQ+ people are Western projections onto what discriminating against K-pop beauty standards means in China. The trend getting targeted is about cishet-presenting male entertainers adopting a particular style in order to appeal to a female audience.

I thought they banned vidya altogether?

Cishet men suck and Chinese cishet men are often no different.

https://chinadigitaltimes.net/chinese/671510.html seems to be the main source. The comments are coming from leaked materials of a CPC-led conference at Beijing International Game Innovation Conference back in September.

http://www.cgigc.com.cn/info/22297.html There's more info on the guidelines on their official website. For whatever reason it's currently not loading (possibly due to increased traffic?), but I'll try uploading the .pdf files of the guidelines to somewhere if anyone knows a good place.

https://tweet.lambda.dance/pengulican/status/1443455893664718855?s=19 The guidelines are translated to English here.

All in all, this really doesn't look good, and doesn't seem to apply to only games - apparently various gay shows and books are affected too. Obviously there are some decent guidelines in there like the banning of imperial japan worship, regulation of gacha/pay to win exploitative 'games', etc. but it shouldn't be at the expense of LGBTQ+ comrades :sicko-no:

Ironic since most Western Chuds would have no issue with this if it wasn’t China.