this post was submitted on 27 Jun 2026
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cross-posted from: https://lemmy.ml/post/49263187

Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

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[–] Kazel@lemmy.dbzer0.com 3 points 2 hours ago

It is irresponsible to post such shit from the sweeney son of a bitch

[–] melsaskca@lemmy.ca 1 points 2 hours ago

If I am buying an "AI" game I'll pay a couple of bucks and no more as there are no labour costs involved. If I'm buying from a company that supports human beings, I'll pay about 50-100 bucks, depending on the game.

[–] Etterra@discuss.online 5 points 5 hours ago

Nobody loves you Epic Games, fuck off.

[–] FireWire400@lemmy.world 10 points 7 hours ago

Man, Sweeney's been on a roll lately, hasn't he? Too bad I've got no idea what he's talking about most of the time

[–] ModernRisk@lemmy.dbzer0.com 16 points 9 hours ago (2 children)

The more I read about Epic Games and their CEO Tim Sweeney, the more I dislike the company and the guy.

[–] thingsiplay@lemmy.ml 7 points 7 hours ago (1 children)

They give you lot of reasons to. For me it was a personal thing when I really started to hate Epic Games. 2019 Epic purchased the studio of Rocket League, when the game was in a hype phase and I played and enjoyed it very much on my Linux system. Shortly after they removed the Linux support for the game and then they also removed it from Steam as well. Due to an update of the game it was no longer viable to support it on Linux they said.

This really really bugged me on a personal level. Today I think the game is playable on Linux, I don't know exactly. But it requires Epic Games Launcher and probably account on them. To me the game is dead. And Epic killed it (for me).

[–] slacktoid@lemmy.ml 2 points 6 hours ago* (last edited 6 hours ago) (1 children)

Yes! This is exactly why I too hate epic. They could throw a free game at me, I'd still buy it on steam. I have no intention of going where I'm not wanted.

And I was just getting good at rocket league

[–] olympicyes@lemmy.world 4 points 8 hours ago

Sweeney doesn’t like games, he’s just into programming and game engines. That might help the disconnect between him and gamers.

[–] MirrorGiraffe@piefed.social 8 points 8 hours ago

I'm making a game and I just ai for parts of the code and and for assets currently. I make it because I'm 43 and been programming my entire life and yet never took the time to make a game.

If I ever were to release it on any store, I'd replace the assets with human made and declare that I've had LLM assistance in coding, no matter if there's a role about it or not.

Basically I know it's important to some people and I don't want them to accidentally spend money on something they hate. It would be like sneaking meat into a vegetarian dish.

[–] flamingos@feddit.uk 10 points 9 hours ago* (last edited 9 hours ago)

I wonder why the man who makes money off engine royalties might have a problem with something that can dramatically affect sales after stuffing that engine with the crap people hate.

[–] spaceracoon@lemmy.zip 9 points 9 hours ago (1 children)

All of this together is why there is so much media attack on Steam. Just think of the amount of fuckery we would be subjected to, if Steam was out of the equation.

[–] ragas@lemmy.ml 1 points 7 hours ago

We would still have GOG, which is even one step up ethically.

[–] guynamedzero@piefed.zeromedia.vip 15 points 11 hours ago

What kind of looney tunes universe does this motherfucker think he lives in

[–] Kirp123@lemmy.world 143 points 16 hours ago (3 children)

Fuck you Tim Sweeney. Valve is right for putting that info up so people can make informed purchases.

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[–] renegadespork@lemmy.jelliefrontier.net 102 points 16 hours ago (2 children)

Transparency so customers can make informed decisions is “irresponsible”? What a garbage take.

If using AI is a “scarlet letter” that makes people hate your game then don’t use it?! The willful ignorance to customer preference is staggering.

[–] TheGoldenV@lemmy.world 42 points 15 hours ago (3 children)

The same people unironically: let the free market decide

[–] OwOarchist@pawb.social 14 points 10 hours ago

let the free market decide

But only if the 'free' market chooses me, otherwise, it's wrong and everything should be changed!

[–] rockerface@lemmy.cafe 6 points 10 hours ago

"No, not like that!"

[–] DonGirses@lemmy.world 2 points 10 hours ago

free market is when I get money

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[–] Telorand@reddthat.com 61 points 15 hours ago

And this, Tim, is why I spend most of my money at Steam.

This may shock you, but proudly parading that you want to fuck over consumers at every opportunity is not good incentive.

[–] ada@lemmy.blahaj.zone 13 points 12 hours ago

Interesting that he frames LLMs as both a tool that he needs to use to compete, whilst also framing their use as a scarlet letter that will tank sales if he uses them.

[–] binux@sh.itjust.works 26 points 14 hours ago

Bitch-boy CEO whining about rival company that epitomizes everything he doesn’t have at every chance he gets, very typical behaviour just carry on

[–] shittydwarf@piefed.ca 25 points 14 hours ago
[–] geekwithsoul@piefed.social 23 points 14 hours ago (1 children)

The best thing about Tim Sweeney is that he consistently has the most wrong take on any issue. He's like the Lou Gehrig of being an idiot.

[–] Escape13@slrpnk.net 15 points 14 hours ago

I have yet to read a headline where is not being dull doorknob licker

[–] gedfromgont@piefed.ca 38 points 16 hours ago (1 children)

Also Sweeney "why do people like Steam more than the Epic store?"

[–] Lost_My_Mind@lemmy.world 6 points 14 hours ago

Truely a mystery. It's one of lifes great unknowns....

[–] tabular@lemmy.world 23 points 16 hours ago* (last edited 16 hours ago) (5 children)

"We must do X at any cost to the user because others will do it and get the money"

This mentality has driven the games industry to become psychologically manipulative, subscription battleass and absolutely proprietary.

Maybe the irresponsibility is in ourselves for giving those game companies money.

[–] ChaosMonkey@lemmy.dbzer0.com 8 points 12 hours ago

Not only the game industry. This is a widespread problem: greed.

[–] Quazatron@lemmy.world 8 points 16 hours ago

I've done my part and closed my account. Those freebies were nice, but I'm not supporting that wanker.

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[–] hperrin@lemmy.ca 10 points 13 hours ago

Lol. The slopsmith is upset that you know about his slopsmithing.

[–] tabular@lemmy.world 17 points 16 hours ago (1 children)

"Think of the game-devs needing to make money" says a fat cat talking about a tool forged from game-dev's labour without compensation and disregarding any social contracts (i.e. copyleft software licenses).

[–] justOnePersistentKbinPlease@fedia.io 7 points 15 hours ago (2 children)

"Think of the game devs needing to make money"

Says the former dev whose biggest success, Unreal Tournament, had little to do with Epic itself.

  1. Digital Extremes made the weapons and many of the default maps.
  2. Fan mods made most of the success of the first three games.

And Fortnite started as a Pubg clone.

[–] tortina_original@lemmy.world 4 points 11 hours ago

Well, Fortnite started as Fortnite: Save the world, which is still alive and kicking. Battle Royale is the trash they made later.

[–] Kolanaki@pawb.social 9 points 15 hours ago* (last edited 15 hours ago)

And Fortnite started as a Pubg clone.

It actually started as an MMO PvE co-op thing. The BR was an addon jankily tacked on, and it just took off because BR was the hot new shit everyone wanted to play, and got bigger than the original concept.

[–] lemmyng@lemmy.world 11 points 15 hours ago (2 children)

Tim Sweeney, the pedophile (protector) who insists that pedophiles aren't using Roblox to commit pedophilic crimes by preying on minors? That Tim Sweeney?

[–] db2@lemmy.world 15 points 13 hours ago

He also says that stopping ai generated csam is "gatekeeping".

Whenever I say this his apologists magically appear.

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[–] chameleon@fedia.io 11 points 15 hours ago (2 children)

Another choice quote from the original IGN interview that this is from:

Sweeney: [...] The only way that we can hope for new games coming into the market to be able to succeed when there's so much Metcalfe's Law at play and so many captive audiences in the really big games – you know, Fortnite, Roblox, PUBG Mobile, and a few other really huge ones – it's got to be that those games get momentum by connecting to the economies in other games. I think that can really reinvigorate the market if people are constantly looking to new games and sources of new items that they can earn everywhere and be able to really easily move together with their friends.

Guy got talked into the whole blockchain NFT crap so hard that he's still trying to make it happen, as if it was ever a desirable thing that the best way to get some kind of gear or cool cosmetics in game A involves playing game B instead.

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[–] FirmDistribution@lemmy.world 11 points 16 hours ago (3 children)

how about Tim Sweeney disclose of these nuts?

[–] Lost_My_Mind@lemmy.world 4 points 14 hours ago
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[–] PierceTheBubble@lemmy.ml 5 points 14 hours ago

Got to keep shoveling that minimum viable product slop, but heaven forbid a label which might serve as an indication for it.

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