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thanks to a mix of fewer films being released and changing audience habits
I went to see project hail Mary with my wife, and it was the first time in years I went to the movies. We viewed the trailers of other stuff coming soon, and nothing appealed to us. Especially the trailer for the Oddysey was so wierd, we're definitely not going there. So maybe the studios should concentrate on making nice movies, and not just on finance and hype.
This movie is being specifically marketed as something to watch multiple times. There are like seven different formats. On top of that, starting April 3 there is a app available for watching with commentary.
That sounds awful for a new release, but I get them trying something new to get more theater viewers.
An app, though, for an in-theater movie?
Yeah, I was thinking the same. Hopefully they'll somehow make it to where you can only listen to the commentary with headphones, otherwise there will definitely be solipsistic assholes playing it out loud in the theaters and ruining things for others.
That's what thought out & sustained ~~corporate propaganda~~ ad campaigns lead to.
They identified the problem, addressed it with very significant money not used directly for the arts, and inevitably it worked on the market.
Still sad we get & rely so much on an entertainment industry where billions in profits are needed over something that costs from thousands to a few millions to make (and arguably the more expensive projects are always bland & unfilled to appeal to all the pleb with free movie-going money).
The problem is market consolidation. There’s less competition, fewer voices, and more concentration on high budget blockbusters.
Look at the independent film movement in the 1970s before Star Wars as an example of what we used to have. See also the Paramount decision — studios shouldn’t own the theaters, tv channels, or steaming outlets. It’s starving the market of competition and creative content and driving up prices.
https://en.wikipedia.org/wiki/United_States_v._Paramount_Pictures%2C_Inc.