this post was submitted on 23 Mar 2026
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Mildly Interesting

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I've never seen labeling like this before. Interesting.

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[–] Nalivai@lemmy.world 4 points 6 hours ago (5 children)

I hate to rain on a parade, but it's marketing bullshit. Aqua comes from water, isn't it? Purified one at that? "Vegetable"? Calcium fluoride is a source? "Natural ore" as opposed to an artificial lab grown ore?
It kinda looks nice unless you actually read it, or know what words mean. And if you do it's obvious ploy to capture very ignorant people.

It's homeopathic nonsense. None of those are accepted names for the substances they are talking about, and they don't specify a quantity so it could be essentially zero for some of them.

[–] 1984@lemmy.today 2 points 2 hours ago* (last edited 2 hours ago)

You can find those things out. Natural ore means it comes from natural deposits (its not a lab-formulated compound).

Some people prefer natural ingredients. Thats it.

Otherwise its very common with synthetic or refined chemical ingredients in toothpaste, like:

  • Sodium fluoride / stannous fluoride (lab-produced, though based on natural elements)

  • Artificial abrasives (engineered silica)

  • Detergents like sodium lauryl sulfate (SLS)

  • Synthetic preservatives, flavors, or colorants

Same reason people want to grow their own food. They know whats in it and what they put in their body.

[–] CaptPretentious@lemmy.world 6 points 4 hours ago

I think you're reading it too pessimistically. There are so many people out there saying, "If you can't pronounce it or know where it's from, then it's straight POISON!"

There are artificial ores. There are people who will want to know the water they used was clean (the purified water). This looks like a great way to educate people on what they're using and to learn not to be afraid of big, complicated words.

[–] BarneyPiccolo@lemmy.today 3 points 4 hours ago

Sure, this is still a marketing strategy that could be exploited by bad corps, but it is a step in the right direction. This is where rules to define those terms accurately would be a good use of regulations.

[–] NottaLottaOcelot@lemmy.ca 3 points 6 hours ago (1 children)

What, you don’t feel more informed to know that your glycerin comes from a miscellaneous vegetable?

Natural ore made me laugh. I mean, asbestos and beryllium are naturally occurring ores too…

[–] ivanafterall@lemmy.world 2 points 4 hours ago* (last edited 4 hours ago)

I bet asbestos would make for a killer toothpaste, actually.

[–] Waldelfe@feddit.org 9 points 9 hours ago

I love it when companies do that. I have a couple oft cosmetics products with such an explanation. I habe very sensitive skin and this makes it easier to decide if I can use it.

[–] Martyy@lemmy.world 11 points 10 hours ago

I would love if all companys did this

[–] Jela@lemmy.today 5 points 12 hours ago (1 children)

What brand of toothpaste is this?

[–] 1984@lemmy.today 3 points 10 hours ago

It looks like kingfisher tube. They are well known for their toothpaste without flouride but also has with flouride.

Ingredients are probably listed like that because the target group cares about what they use.

[–] Limonene@lemmy.world 41 points 20 hours ago (2 children)
[–] PerogiBoi@lemmy.ca 5 points 7 hours ago

You're one of my favourite terpenes

[–] bucketofcandyfloss@thelemmy.club 38 points 19 hours ago (1 children)

Get back in the toothpaste!

[–] edgemaster72@lemmy.world 6 points 17 hours ago

Well unfortunately once they're out of the tube...

[–] epicshepich@programming.dev 17 points 18 hours ago

Love me some open source hygiene products! Blueland, the company that makes the cleaning sprays I use, does the same thing.

https://www.blueland.com/products/multi-surface-starter-set?Scent=Fresh+Lemon&Refill+Quantity=2+Tablets

[–] pkjqpg1h@lemmy.zip 1 points 10 hours ago
[–] DarkFuture@lemmy.world 86 points 1 day ago (4 children)

Can we start doing this with everything?

[–] username_1@programming.dev 41 points 1 day ago (2 children)

When I was a kid, in my country all machinery and electronics were accompanied with full mechanical and electrical schematics.

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[–] HubertManne@piefed.social 27 points 23 hours ago (5 children)

ingredient lables can be pretty long. I think we need a QR code with this and much more information. it should be able to back track where you product came from and such.

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[–] cogman@lemmy.world 24 points 1 day ago (6 children)

The problem is a lot of nasty things come from less scary sounding things. For example:

Ingredient: Ricin, Where it comes from: Castor beans, What it's used for: Poison.

[–] Fatal@piefed.social 20 points 22 hours ago (1 children)

There's actual truth to this. In toothpaste no less.

Ingredient: Asbestos

Comes from: naturally occurring mineral

Used for: mild abrasive

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[–] JcbAzPx@lemmy.world 18 points 20 hours ago (2 children)

This has to be a response to those idiot tictokers wandering grocery stores and badmouthing anything with an ingredient they can't pronounce. Usually shilling some sort of scam supplement while they're at it.

[–] starlinguk@lemmy.world 6 points 13 hours ago

I'm definitely bad mouthing the goddamn palm oil.

[–] Ephera@lemmy.ml 7 points 19 hours ago

Judging from the text on the left, with it not doing animal testing etc., it looks like it targets more 'conscious' consumers in general...

[–] phoenixz@lemmy.ca 42 points 1 day ago (4 children)

JFC can we make this list obligatory on all products?

It's so amazing to finally just read in plain English what an ingredient is supposed to be doing.

Maybe even add a few columns?

[–] howrar@lemmy.ca 29 points 18 hours ago* (last edited 18 hours ago) (1 children)

Peanut butter:

  • ingredient: Peanut
  • Where it comes from: Peanut
  • What it does: Peanut?
[–] atomicorange@lemmy.world 9 points 15 hours ago

What it does: adhesive (sticks to the roof of your mouth)

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[–] Steve@startrek.website 22 points 23 hours ago (1 children)

Why did they feel the need to church up “water”

[–] Ephera@lemmy.ml 12 points 20 hours ago (1 children)

Found this on Wikipedia:

Deionized water is very often used as an ingredient in many cosmetics and pharmaceuticals. "Aqua" is the standard name for water in the International Nomenclature of Cosmetic Ingredients standard, which is mandatory on product labels in some countries.

[–] 1984@lemmy.today 1 points 2 hours ago

Aqua is the actual word for water in spanish too.

[–] chasingtheflow@lemmy.world 31 points 1 day ago (11 children)

Note that products derived from palm oil should be avoided if you can. https://www.wwf.org.uk/updates/8-things-know-about-palm-oil

[–] testfactor@lemmy.world 41 points 1 day ago (5 children)

That article you linked seems to be saying that palm oil is actually really good?

It says that it is a major driver of deforestation because people are tearing down trees to grow more of it because it's a very useful and versatile oil.

It later says that switching away from palm oil isn't a solution because palm oil is actually such an efficient crop that if you used something else the amount of land needed to produce enough oil would drive far more deforestation.

The article is a call for more regulation on deforestation, not a call to not use palm oil. It in fact almost argues the opposite.

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