Well, I would not be so hasty. The current government is working with the far right, which has heavily critiqued this ad campaign. They have representatives calling flying the pride flag a sign of celebrating pedofiles, and have banned the flag on municipal properies. If their coallition wins this election, the far right will be running this country.
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Only one thing’s ever stopped Nazis. You can start now or wait until it becomes much more difficult.
Couldn't help but laugh at the juxtaposition of these soldiers being in full camouflage including face paint, while walking around holding up this giant rainbow-colored obliterator of stealth, lol
is that cool or imperialistic pinkwashing?
Hardly imperialistic. Sweden's stance toward Finland and Norway has always been union rather than protectorate. Sweden did hurt its native population in the North and is still not doing a great job on that front, but imperialism is not the word you're looking for here.
I'm too tired and too ADHDing for this article, but have fun:
Somehow I highly doubt that ~~denmark~~ Sweden (as any capitalistic country) would not just throw queers under the bus with everyone else if it means securing capitalist interests (which is like the main reason for war)
This is a Swedish armed forces ad, what does Denmark have to do with it other than having been to war with Sweden a lot of times in the distant past?
Whoops, my mistake. I meant Sweden.
A cow person disliking swedes is a meme that writes itself.
Swede -> suede -> danish pastry better -> danish
Can't be added to make it :(
Bro wtf are you on about? Yes Sweden is capitalistic. So what. It can still hold up its values and protect Queer people.
Capitalism has no ethics. If it is more profitable to act like you care about queer people, it will sell itself like it does care, but it will just stop acting like it cares the minute it becomes more profitable to not care.
I will give you an example. Just remember what pride month looked like 3-4 years ago. Fucking everything was plastered in rainbows. You could not escape it. Now compare this to what pride moth last year looked like.
I would say, that this gigantic difference in how companys sell themselves is a prime example of my point. Once shit starts to hit the fan and support is needed more than ever capitalism usually just tucks away, because it always follows the path if the least resistance.
I think you're confusing businesses and organisations with the governance of a country...
woaw, so inclusive! now LGBTQ+ folk can also proudly die or become traumatized for the benefit of a handful of rich pedophiles! /s
- When did any of that happen in Sweden?
- Oh no! Not actual equality! The horror!
It happens when Swedish soldiers go to foreign countries - Bosnia, Kosovo, or Afghanistan, for example.
I'm gay asf, my point is, FUCK WAR. Wars are for the elite pedophile club to send us working class people to die in for them to make more $$$.
Yes, fuck war in general. But also, fuck rolling over when fascists show up on your border.
🏳️⚧️: "Never thought I'd die fighting beside a Swede"
🇸🇪: "Oh no, you misunderstand. I'm sitting back in Malmo piloting the drones."
🏳️⚧️: "Well, fuck this then, I'm leaving."
🇸🇪: "So you just want Trump to win?!"
based
That's so fetch
Should have used the Navy rather than the Army.
Försvarsmakten (Swedish Armed Forces) is the umbrella the army, navy, air force, and home guard exist under.
Tack, but it was just a joke about sailors.
Har sjömän större chans att vara bögar eller? Är jag i fel yrke, månne?
Forlat, jag pratar inte svenska (this the only thing I remember how to say in Swedish, which is ironic because it's actually completely useless to use in conversation because people don't know what to say next)
As the other poster said, it's just a joke - there's a stereotype about sailors finding comfort with each other while they're stuck on a boat in the middle of nowhere.
Har sjömän större chans att vara bögar eller? Är jag i fel yrke, månne?
It was (is?) a long standing joke or inference that the US Navy attracts gay dudes. I've never looked to see where this came from because I never really cared, but it's there. The joke seems to be dying, thankfully.
It's less about attracting gay dudes and more about not having much choice (hence the saying, "it's not gay if you're under way")

the army would never put gays in front line combat. it's established army doctrine that they're too precious.
I'd rather have the option to join the armed forces than be banned from them like I am in the US.
The stars and the rainbow. Flags worth defending
Weird, given how hard they intentionally make the process of getting HRT.
The defense is in charge of prescribing HRT?
I guess I could have been clearer, I meant Sweden as a whole makes it difficult to get HRT.
Rainbow-Nationalism?
Not with our current government. Try South Korea, they defeated their would-be dictator
Based