Something I remember reading years ago was, if it’s an important purchase, go read the 3 star reviews. They’re likely more nuanced and offer better pros and cons.
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I remember getting an oil change or something and the service advisor asking for me to give a review and “anything less than 10/10 is considered a failure” which really pissed me off. In my mind a 10 out of 10 is “above and beyond amazing” which is simply not something I can do for something like an oil change. I would say “I got out of there driving the same car I went in with in a reasonable amount of time” is the best I would expect and would rate it as 8//10.
Reminds me when I got my first car 15 years ago I got a call to answer a survey about the experience with the sale.
I was giving 3s and 4s and just a few 5s (out of 5) and the rep was very worried that I had a very bad experience. I told him the 3 is good, 4 was very good and they did a few excellent things.
He explained that anything below 5 was very bad feedback to the sales people and everyone involved and that they would get reprimanded for the 3s. I declined to continue the survey
I hate those surveys. I’ve always had them emailed though. My last car I ended up ordering and they were relentless with asking me to complete the survey. Sure, some of that survey is about the dealership experience but a lot of it is about the vehicle itself. I don’t have the vehicle yet. It’s on order. So I docked them heavily on the sales part of the survey after that. Don’t badger me to do something I can’t even complete.
I start from the bottom up, with the one star ratings. Sometimes a lower rating may be because of a shipping error or something silly like a person not liking the color. The ones that I find most concerning are the DoA products, ones that break quickly or have some other flaw that affects usability. Then move up to the two and three star reviews. If a product has enough of the mentioned issues then it may not be worth digging further.
One of the interesting differences about reviews in Japan is how people give ratings for restaurants close to a normal distribution here.
Like, most places tend to hover around 2.6 stars on Tabelog, so anything from 2 to 3 stars is usually average or decent.
You'll see this on Japanese apps/websites, but maybe less so on Google Maps because foreigners/tourists tend to give 5 stars a lot more freely.
Vice versa, Americans tend to give very high scores (4 stars is “not great” instead of “pretty good”), so in touristic places you’d see the tourist traps get bigger ratings than the local spots. I noticed that a lot in Europe.
I think I'd still have the same reaction if the number of reviews was reversed. A 5.0 rating nowadays suggests some review farming shenanigans.
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