this post was submitted on 22 Feb 2026
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9
Xbox CEO Asha Sharma shares her gamertag — what it reveals (www.windowscentral.com)
submitted 4 hours ago by inclementimmigrant@lemmy.world to c/games@lemmy.world
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[–] HumbleExaggeration@feddit.org 4 points 20 minutes ago

On the one hand I see the reason for criticism, when a person that apparently never touched a video game becomes a XBOX CEO, on the other hand does her account really read like a real one, and I think this is great. I think there is nothing easier for an Xbox CEO than to have a fake account created going back 20 years and showing thousands of hours of gaming or have somebody game for you Elon Musk style.

This reads like someone that is actually preparing for the new role she has to fill and making her own gaming experiences and listening to community feedback.

Is it as good as having someone as CEO with a long history in gaming? Probably not. But I think this might be the next best thing.

[–] glitzer_gadze@feddit.org 3 points 55 minutes ago

Wow she made her first MCC achievement on january 15 of this year. Wtf? 18 hours in Infinite. I have like 200 and i despite this game. How can one be the CEO of a gaming division, when your not a gamer? Every news from Xbox is just evolving from bad to worse.

[–] mysticpickle@lemmy.ca 2 points 55 minutes ago

Ah, the funeral director has arrived!

[–] not_that_guy05@lemmy.world 25 points 4 hours ago (2 children)

A nongamer leading a console/studio company..... More corporate trash coming our way.

[–] neon_nova@lemmy.dbzer0.com 1 points 52 minutes ago

To be fair, my Xbox gamer tag is pretty lacking as I’m mainly a pcgamer and retro gamer. So hopefully that is the case with her.

But to be honest, from my perspective, Xbox is already lower on the scale to me that it can get worse in any measurable way.

[–] givesomefucks@lemmy.world 15 points 3 hours ago (3 children)

It's a month old account.

But the biggest redflag is she's never worked for a gaming company before, she went from AI exec to Xbox CEO...

She literally has no idea how any of it works

[–] CosmoNova@lemmy.world 4 points 1 hour ago

This is the fundamental problem in the game industry. It became so profitable over the years it attracted the worst kind of people to lead creative endeavors.

Of course I‘m talking about scum from the finance world and big tech that we‘ve all grown to despise over the years. They don‘t know the consumer or the product. They‘re in it for the money and we can see that in mass layoffs, predatory monetization practices that make other entertainment industries blush and insanely bloated budgets for projects with no vision.

They‘re disgusting parasites. They‘re killing games and that‘s why I play so much more indie and retro games than AAA.

[–] Lost_My_Mind@lemmy.world 3 points 2 hours ago

I'd be a better fit for the role. I've never played XBox, but neither has she, and I've been a gamer since 1985.

I'd LOVE to get in there, and do something with Rare.

[–] mrnobody@reddthat.com 4 points 2 hours ago

Oh she'll be prefect then! She will spend a minimum amount of time pretending like she's a gamer to relate to the gaming scene and then because she knows it all, base all her decisions on her profound knowledge!

/s