A former waitress at my work was in a 4 year relationship with a guy who was grossing 1-2 thousand ish a month (so net average net would have been $1000 AUD) drop shipping. Instead of expanding his revenue by scamming more people, he was using that money (and some of his day job money) to buy view and comment bots for his YT and Instagram videos on how anyone can be an entrepreneur while plugging his Patreon (or Ko-Fi? Something like that, I sort of zone out when he talked). He also has lifestyle advice, surprsingly. Very early on the Tesla bandwagon in Australia. In the end he was making negative money from the "side gigs" because he would renta Maserati or an Air Bed and Breakfast by the ocean or some dumb shit like that for YT thumbnails and Instagram stories/posts. She estimated he was getting 22k views on average, of which around 20k was botted.
He genuinely thought he was destined to be a slightly less shitty Andrew Tate combined with Jeff Bezos. He was like "nah if I had what Tate has, I wouldn't be so disrespectful to women" owing to being the only son and youngest child overall to a single mother, completely missing the part where a core part of Tate's audience thrives on the hardcore misogyny. He thought if Bezos gave investing and lifestyle advice people would like him more but he's keeping it a secret. Like he didn't understand that Tate was a grifter whilst attempting to launch a career as a diet grifter. He was missing the part where grifters will say things they don't actually mean or don't care about for more money.
It's grifts all the way down.

