this post was submitted on 28 Jan 2026
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[–] 58008@lemmy.world 187 points 3 weeks ago (15 children)

At least they have an AI-free option, as annoying as it is to have to opt into it.

On a related note, it's hilarious to me that the Ecosia search engine has AI built in. Like, I don't think planting any number of trees is going to offset the damage AI has done and will do to the planet.

[–] Magnum@infosec.pub 50 points 3 weeks ago (1 children)

lol what? Do they have some kind of statement addressing that?

[–] Deckname@olio.cafe 42 points 3 weeks ago (6 children)

Yes they addressed it here. its kind of understandable given that they want to exist and everyone else has AI... But companies... At least you can turn it off.

[–] wewbull@feddit.uk 32 points 3 weeks ago* (last edited 3 weeks ago)

At this point, not having AI would be a selling point.

[–] Magnum@infosec.pub 25 points 3 weeks ago (1 children)

I wish they would have talked about how many teees you need to offset an ecosia AI search

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[–] Mwa@thelemmy.club 33 points 3 weeks ago (4 children)

someone tell them AI isnt good for the environment

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[–] Endymion_Mallorn@kbin.melroy.org 169 points 3 weeks ago (15 children)

Yeah. I'm actually kind of upset that I have to type 'noai'. That should be the standard.

[–] A_norny_mousse@feddit.org 72 points 3 weeks ago (2 children)

I hope they learn their lesson from their own poll.

[–] Balinares@pawb.social 36 points 3 weeks ago* (last edited 3 weeks ago) (2 children)

I mean, the poll was like as not a publicity stunt, to draw attention to the fact DDG is not doing AI. All the same, the fact they are making "no AI" a selling point is noteworthy.

EDIT: I stand corrected -- apparently DDG does do AI presently. Hopefully they're serious about reconsidering that, then.

[–] mjr@infosec.pub 53 points 3 weeks ago (2 children)

… the fact DDG is not doing AI.

They are, unless you opt out.

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[–] 123@programming.dev 12 points 3 weeks ago* (last edited 3 weeks ago) (2 children)

I still get a bunch of AI bullshit unless I go out of my way. Also I swear they keep reactivating it as much as google when you opt out (or select ddg no ai as your search engine in Firefox and still see that garbage).

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[–] TheNamlessGuy@lemmy.world 20 points 3 weeks ago (1 children)

Here's a link to the Disable AI firefox plugin. Works on mobile and desktop.

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[–] setsubyou@lemmy.world 87 points 3 weeks ago (6 children)

The article already notes that

privacy-focused users who don’t want “AI” in their search are more likely to use DuckDuckGo

But the opposite is also true. Maybe it’s not 90% to 10% elsewhere, but I’d expect the same general imbalance because some people who would answer yes to ai in a survey on a search web site don’t go to search web sites in the first place. They go to ChatGPT or whatever.

[–] A_norny_mousse@feddit.org 87 points 3 weeks ago (34 children)

It still creeps me out that people use LLMs as search engines nowadays.

[–] SendMePhotos@lemmy.world 34 points 3 weeks ago (8 children)

That was the plan. That's (I'm guessing) why the search results have slowly yet noticeably degraded since Ai has been consumer level.

They WANT you to use Ai so they can cater the answers. (tin foil hat)

I really do believe that though. Call me a conspiracy theorist but damn it, it fits.

[–] RedstoneValley@sh.itjust.works 22 points 3 weeks ago* (last edited 3 weeks ago) (3 children)

It's not that wild of a conspiracy theory. Hard to get definite proof though because you would have to compare actual search results from the past with the results of the same search from today, and we unfortunately can't travel back in time.

But there are indicators for your theory to be true:

  • It's evident that in UI design the top area of the screen is the most valuable. AI results are always shown there. So we know that selling AI is of utmost importance to Google.
  • The Google search algorithm was altered quite often over the years, these "rollouts" are publicly available information, and a lot of people have written about the changes as soon as they happened.
  • Page ranking fueled a whole industry which was called SEO (Search Engine Optimization). A lot of effort went into understanding how google ranks its results. This was of course done with a different goal in mind but the conclusions from this field can be used to determine if and how search results got worse over time
  • It's an established fact that companies benefit from users never leaving the company's ecosystem. Google as an example tried to prevent a clickthrough to the actual websites in the past, with technologies like AMP or by displaying snippets.
  • If users rely on the AI output Google can effectively achieve this: the user is not leaving the page and Google has full control over what content the user sees.

Now, all of the points listed above can be proven. If you put all of that together it seems at least highly likely that your "conspiracy theory" is in fact true.

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[–] Deestan@lemmy.world 64 points 3 weeks ago (2 children)

Meanwhile, at HQ: "The userbase hallucinated that they don't want AI. Maybe we prompted them wrong?"

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[–] MonkderVierte@lemmy.zip 62 points 3 weeks ago (3 children)

So you make noai the default, yes?

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[–] Ensign_Crab@lemmy.world 56 points 3 weeks ago (4 children)

And yet it's opt out, not opt in.

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[–] letsgo2themall@lemmy.world 47 points 3 weeks ago (4 children)

I made https://lite.duckduckgo.com/ my homepage. No AI and super fast loading. AI would be fine if it was opt-in. Shoving it into everything to see what works just makes people hate it. Looking at you MS.

[–] raspberriesareyummy@lemmy.world 20 points 3 weeks ago* (last edited 3 weeks ago)

whoa nice! Thanks!

For people trying to configure that in mozilla (I am trying to get away from it but for now :/)

  • -> Edit -> Settings -> Search
  • "Search Shortcuts" -> Add (to add a search engine)
  • "Search Engine Name": DuckDuckGo Lite
  • "URL with %s in place of search term": https://lite.duckduckgo.com/lite/?q=%25s (this has to be =%s, lemmy keeps mutilating that to =%25s everytime I save my post)
  • "Keyword (optional)": @ddgl (or pick whatever you like - it appears @ddg is hardcoded and gets refused)
  • -> Save Engine
  • scroll up to the top, "Default Search Engine"
  • from the dropdown list, select "DuckGuckGo Lite"

Done.

[–] coffee_nutcase207@lemmy.world 19 points 3 weeks ago (1 children)

It's horrible for the environment too and wastes electricity. It's fucked up that Google makes everything you search an AI search.

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[–] sturmblast@lemmy.world 42 points 3 weeks ago

THE AI by default marketing is failing? Shocker

[–] dantheclamman@lemmy.world 37 points 3 weeks ago (10 children)

I think LLMs are fine for specific uses. A useful technology for brainstorming, debugging code, generic code examples, etc. People are just weary of oligarchs mandating how we use technology. We want to be customers but they want to instead shape how we work, as if we are livestock

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[–] radio@sh.itjust.works 35 points 3 weeks ago

And how much of their budget are they blowing on AI features despite polls showing their regular users don't even want it? Probably also 90%.

[–] Young_Gilgamesh@lemmy.world 33 points 3 weeks ago (11 children)

Google became crap ever since they added AI. Microsoft became crap ever since they added AI. OpenAI started losing money the moment they started working on AI. Coincidence? I think not!

Rational people don't want Abominable Intelligence anywhere near them.

Personally, I don't mind the AI overviews, but they shouldn't show up every time you do a search. That's just a waste of energy.

[–] MBech@feddit.dk 36 points 3 weeks ago (4 children)

Google became crap about 10 years ago when they added the product banner in the top, and had the first 5-10 search results be promoted ads. Long before they every considered adding AI.

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[–] MutantTailThing@lemmy.world 33 points 3 weeks ago

AI? FuckFuckNo

[–] Tyrq@lemmy.dbzer0.com 28 points 3 weeks ago* (last edited 3 weeks ago) (6 children)

I would like to petition to rename AI to

Simulated
Human
Intelligence
Technology

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[–] thegoodyinthehoody@sh.itjust.works 27 points 3 weeks ago (4 children)

As much as I agree with this poll, duck duck go is a very self selecting audience. The number doesn’t actually mean much statistically.

If the general public knew that “AI” is much closer to predictive text than intelligence they might be more wary of it

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[–] roserose56@lemmy.zip 27 points 3 weeks ago (3 children)

Couple months ago, I learned that duckduckgo has settings about disabling AI content. Settings>AI features.
Easy as that.

[–] Honytawk@feddit.nl 12 points 3 weeks ago (1 children)

Not as easy if you auto-delete your cookies on the closing of your browser.

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[–] Novis 25 points 3 weeks ago

NOW the question is, will they listen? Cause we've seen so many times where a company says they're taking feedback and then do the thing that their audience didn't want them to do in the first place anyways. Now, of course, they could have more data and metrics that says people don't care or do want the BS, but I doubt all the companies that DID go hard into AI actually looked at legit numbers, since all the big heads are now saying "why aren't you people using this stuff?"

[–] UnderpantsWeevil@lemmy.world 23 points 3 weeks ago (2 children)

It's so funny to see this pushed out as a marketing campaign for DuckDuckGo AI and it totally flopped.

[–] chiliedogg@lemmy.world 13 points 3 weeks ago

If they take the poll to heart it can still be a sucess. They can advertise that they listened to their users and changed course.

That's the thing about really good marketing - it should not only drive users to use your service, but the reactions to that marketing can be used as market research to improve your product and future marketing in a manner that drives even more users to your product.

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[–] FirmDistribution@lemmy.world 20 points 3 weeks ago

omfg you don't say

[–] WanderingThoughts@europe.pub 16 points 3 weeks ago

That's when the Silicon Valley types all bring out the ol' "People don't know what they want until you show it to them." Well, they already showed what LLM can do and it's not that great.

[–] mechoman444@lemmy.world 15 points 3 weeks ago (4 children)

Okay, so that’s not what the article says. It says that 90% of respondents don’t want AI search.

Moreover, the article goes into detail about how DuckDuckGo is still going to implement AI anyway.

Seriously, titles in subs like this need better moderation.

The title was clearly engineered to generate clicks and drive engagement. That is not how journalism should function.

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[–] Someonelol@lemmy.dbzer0.com 14 points 3 weeks ago (1 children)

Is there a way to get Firefox/Librewolf to have noai.duckduckgo.com set as the default search engine in settings? I can't find a way to set a custom link for something like that.

[–] ArsonButCute@lemmy.dbzer0.com 16 points 3 weeks ago (2 children)

In your settings, first deselect Google as default so you can delete it.

Then go follow this guide

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[–] echodot@feddit.uk 14 points 3 weeks ago (11 children)

I would have no problem with AI if it could be useful.

The problem is no matter how many times I'm promised otherwise it cannot automate my job and talk to the idiots for me. It just hallucinates a random gibberish which is obviously unhealthful.

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